Sprinklr
Last Updated on: Jan 29, 2026
Sprinklr
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AI Customer Service Assistant
AI Advertising Assistant
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AI Analytics Assistant
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AI Email Marketing
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AI Email Assistant
What is Sprinklr?
Sprinklr is an enterprise-grade unified customer experience management (Unified-CXM) platform that helps businesses connect with their customers across more than 30 digital channels — including social media, messaging, live chat, and review platforms. It leverages artificial intelligence to help brands monitor conversations, deliver personalized engagement, and analyze customer insights in real time. With tools for social listening, marketing, customer service, and research, Sprinklr empowers organizations to deliver consistent and meaningful experiences throughout the entire customer journey.
Who can use Sprinklr & how?
  • Large Enterprises: Ideal for global organizations managing multiple brands, markets, and customer touchpoints.
  • Marketing Teams: Manage omnichannel campaigns, optimize ad spend, and measure ROI across platforms.
  • Customer Support Teams: Use AI-powered insights to resolve customer issues faster and improve satisfaction.
  • Social Media Managers: Monitor conversations, manage posts, and track brand reputation across channels.
  • Product & Research Teams: Analyze audience feedback and sentiment to guide innovation and product development.
  • Government & Public Institutions: Manage public communication, crisis response, and citizen engagement at scale.

How to Use Sprinklr?
  • Request a Demo or Sign Up: Get started by requesting a personalized demo from the Sprinklr team.
  • Set Up Channels & Integrations: Connect social accounts, messaging apps, review platforms, and CRM systems.
  • Monitor & Listen: Track conversations, trends, and mentions to understand audience sentiment and emerging issues.
  • Engage Customers: Use AI tools to respond to customers across platforms while maintaining brand tone.
  • Analyze & Report: Generate reports and dashboards that measure engagement, campaign effectiveness, and customer satisfaction.
  • Optimize Performance: Use real-time analytics and recommendations to improve strategy and content performance.
What's so unique or special about Sprinklr?
  • Unified-CXM Platform: Combines marketing, customer service, research, and social listening in one place.
  • AI-Powered Insights: Uses advanced AI and natural language processing to analyze sentiment, detect trends, and identify opportunities.
  • Omnichannel Coverage: Supports over 30 digital channels including Facebook, Instagram, X, LinkedIn, WhatsApp, and more.
  • Real-Time Collaboration: Enables cross-functional teams to collaborate, share insights, and coordinate campaigns.
  • Enterprise Security & Compliance: Offers enterprise-grade security, GDPR compliance, and data governance tools.
  • Advanced Reporting & Dashboards: Highly customizable dashboards provide detailed performance insights.
  • Customer Experience Optimization: Focuses on improving engagement, loyalty, and retention through data-driven decisions.
Things We Like
  • Comprehensive Omnichannel Platform: Brings marketing, customer support, and research together in one place.
  • Strong AI & Analytics: Provides real-time sentiment analysis and deep insights across millions of conversations.
  • Scalable for Enterprises: Built for large teams and complex global organizations.
  • Powerful Automation: Reduces manual tasks and enables faster, more efficient communication.
  • Robust Reporting: Customizable dashboards and KPIs make tracking performance simple and effective.
Things We Don't Like
  • Pricing Transparency: Enterprise-level pricing isn’t publicly available, making it less accessible for smaller businesses.
  • Steep Learning Curve: Due to its vast feature set, new users may find the platform complex initially.
  • Requires Customization: To get the most out of Sprinklr, organizations often need tailored configurations.
  • High Cost for Small Teams: May not be suitable for startups or small businesses due to its pricing model.
  • Overwhelming Data Volume: Managing extensive analytics can be challenging without proper setup.
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FAQs

Sprinklr is an AI-powered Unified-CXM platform that helps businesses manage marketing, customer service, and research across digital channels from a single interface.
Enterprises, marketing teams, customer service departments, and public institutions can all use Sprinklr to streamline customer engagement.
Yes, it provides scheduling, publishing, and analytics tools for social media across multiple platforms.
Absolutely. It includes social listening capabilities that track brand mentions, trends, and audience sentiment in real time.
Yes, its proprietary AI engine analyzes millions of data points to deliver insights, automate responses, and detect emerging patterns.

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This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.

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