unwrap
Last Updated on: Nov 14, 2025
unwrap
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What is unwrap?
Unwrap is an AI-powered customer intelligence platform designed to help product and customer experience (CX) teams deeply understand their users by automatically organizing, categorizing, and analyzing vast amounts of unstructured feedback from multiple channels. The platform consolidates data from sources such as app store reviews, support tickets, social media, surveys, and call recordings to provide actionable insights with minimal manual effort. Its advanced natural language processing (NLP) capabilities enable thematic clustering, sentiment analysis, and anomaly detection to surface emerging trends and critical issues in near real-time. By automating feedback analysis, Unwrap empowers teams to prioritize product improvements and customer needs efficiently.
Who can use unwrap & how?
  • Product Managers: Quickly identify and prioritize user feedback to guide product development.
  • Customer Experience Teams: Monitor sentiment and detect issues impacting customer satisfaction.
  • Support Teams: Tag and segment feedback to streamline case management and resolution.
  • Marketing Professionals: Gain insights into customer preferences and pain points from diverse sources.
  • Data Analysts: Leverage advanced dashboards and reports for in-depth feedback analysis.

How to Use Unwrap?
  • Sign Up and Connect Feedback Channels: Integrate app reviews, surveys, tickets, and social media sources into Unwrap.
  • Automate Feedback Categorization: Use AI to automatically cluster and tag feedback into meaningful groups.
  • Monitor Anomalies and Trends: Receive alerts and dashboards highlighting shifts in customer sentiment or emerging issues.
  • Collaborate and Act: Share insights across teams and link findings to workflows for prompt resolution and product updates.
What's so unique or special about unwrap?
  • Zero-Shot Insights: Automatically detects unknown issues without requiring prior manual tagging or input.
  • Multi-Source Feedback Integration: Combines public and private feedback from various platforms into one view.
  • Real-Time Anomaly Detection: Quickly surfaces unexpected changes in feedback patterns to relevant teams.
  • Advanced NLP Analytics: Performs thematic clustering and sentiment scoring with high precision.
  • Actionable Dashboards & Alerts: Provides custom reports and notifications to drive timely decisions.
Things We Like
  • Significantly reduces manual effort in feedback analysis.
  • Integrates seamlessly with multiple feedback channels.
  • Real-time alerts help catch critical issues early.
  • Highly accurate AI-driven thematic and sentiment analysis.
Things We Don't Like
  • Some features may require training for optimal use.
  • Complex integrations need initial setup effort.
  • Dashboard customization can be overwhelming to new users.
  • Primarily focused on customer feedback, limiting broader business applications.
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Pricing
Paid

Flexible

$ 24,000.00

Starting at $24,000 per year
SSO & Okta
User segmentation
HIPAA compliance
GDPR compliance
API access
Real-time alerts
Tailored onboarding
Feedback responder
PII removal
Multilingual support
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Popular Mention

FAQs

Unwrap is an AI-based customer intelligence platform that aggregates and analyzes user feedback to deliver actionable insights.
Yes, it uses anomaly detection to identify and alert teams to new or changing feedback trends in real time.
Unwrap integrates with app stores, surveys, support tickets, social media, and other customer feedback systems.
No, Unwrap’s AI automatically categorizes and clusters feedback without needing manual input.
Yes, Unwrap offers customizable reports and dashboards for monitoring and sharing insights.

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Editorial Note

This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.

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