Clay
Last Updated on: Dec 26, 2025
Clay
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AI Lead Generation
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What is Clay?
Clay is a powerful go-to-market (GTM) data and AI platform that centralizes and enriches sales and marketing data from over 150 providers, enabling teams to act with precision and speed. It offers enriched leads, intent signals, and AI-led research to identify new prospects, score accounts, and personalize outreach efforts. Clay’s flexible workflows allow users to automate complex GTM processes without engineering, streamline data formatting, and update tools like CRMs and email sequencers in real time. Designed for scale, Clay integrates seamlessly with existing systems to empower GTM teams to be faster, more strategic, and highly creative.
Who can use Clay & how?
  • Sales & Marketing Teams: Automate lead enrichment, scoring, and personalized campaigns.
  • Revenue Operations: Consolidate and clean GTM data for better decision-making.
  • Growth Marketers: Build dynamic buyer segments and execute multi-touch outreach.
  • Data Engineers: Integrate multiple data sources and maintain data hygiene without heavy coding.
  • Customer Success Teams: Access enriched data to better understand and retain clients.

How to Use Clay?
  • Connect Data Sources: Integrate over 150 providers and your own APIs for enriched data.
  • Enrich & Score Leads: Automatically augment CRM records with fresh, accurate data.
  • Build Workflows: Create conditional, AI-driven GTM workflows without coding.
  • Sync Across Tools: Push enriched data to CRMs, email platforms, ad managers, and more.
What's so unique or special about Clay?
  • Comprehensive Data Access: Aggregates premium data from extensive sources instantly.
  • AI-Powered Research: Automates prospect research, including navigating gated databases.
  • No-Code Workflow Automation: Enables sophisticated GTM automation without engineering.
  • Flexible Integrations: Connects seamlessly to CRMs, marketing tools, and data warehouses.
  • Enterprise-Grade Security: SOC 2 Type II, GDPR, CCPA, and ISO 27001+ compliant.
Things We Like
  • Drastically reduces manual data research and enrichment time.
  • Enables scalable, intelligent automation in GTM workflows.
  • Supports complex logic and conditional actions without coding.
  • Enterprise-grade compliance ensures robust data security.
Things We Don't Like
  • May have a steep learning curve for teams new to data-driven workflows.
  • Best suited for organizations with established data infrastructure.
  • Some advanced features could require more initial setup.
  • Heavy reliance on external data providers for enrichment accuracy.
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Pricing
Freemium

Free

$ 0.00

1,200 credits/year
Users-Unlimited
People/Company searches-Up to 100/search
Sculptor
Sequencer
Exporting
Al/Claygent
Rollover credits
100+ integration providers

Starter

$ 149.00

24K credits/year
Users-Unlimited
People/Company searches-Up to 5,000/search
Sculptor
Sequencer
Exporting
Al/Claygent
Rollover credits
100+ integration providers
Scheduling
Phone number enrichments
Use your own API keys
Signals

Explorer

$ 349.00

120K credits/year
Users-Unlimited
People/Company searches-Up to 25,000/search
Sculptor
Sequencer
Exporting
Al/Claygent
Rollover credits
100+ integration providers
Scheduling
Phone number enrichments
Use your own API keys
Signals
Integrate with any HTTP API
Webhooks
Email sequencing integrations
Exclude people/company filters

Pro

$ 800.00

600K credits/year
Users-Unlimited
People/Company searches-Up to 50,000/search
Sculptor
Sequencer
Exporting
Al/Claygent
Rollover credits
100+ integration providers
Scheduling
Phone number enrichments
Use your own API keys
Signals
Integrate with any HTTP API
Webhooks
Email sequencing integrations
Exclude people/company filters
Web intent
CRM integrations
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Popular Mention

FAQs

Clay is a GTM data and AI platform that consolidates, enriches, and automates sales and marketing workflows.
It automates lead enrichment and scoring, enabling focused and personalized outreach.
Yes, it syncs enriched data with popular CRMs and marketing tools.
No, Clay offers no-code workflow tools that are easy to use for marketers.
Clay complies with SOC 2 Type II, GDPR, CCPA, and ISO 27001+ standards for security.

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This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.

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