Attio
Last Updated on: Dec 19, 2025
Attio
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What is Attio?
Attio is an AI-native CRM platform designed for go-to-market (GTM) teams and business builders who want to execute revenue strategies with precision. It offers a highly flexible data model that adapts to each business’s unique workflows rather than forcing businesses to adapt to the CRM. Attio integrates seamlessly with multiple data sources, including email, calendar, billing, customer support, and product data, creating a unified, real-time source of truth. The platform features powerful automation engines for complex processes, AI-driven research agents for lead prospecting and routing, and advanced reporting tools that generate deep business insights instantly. It is built for scale, handling millions of records with low latency, and follows robust security and compliance standards such as GDPR, CCPA, and ISO certifications.
Who can use Attio & how?
  • Sales Teams: Automate lead routing, deal tracking, and customer engagement workflows.
  • Marketing Professionals: Use AI-powered research and segmentation to refine lead targeting.
  • Revenue Operations: Streamline complex business processes with customizable automation engines.
  • Customer Success Teams: Monitor customer health and identify expansion opportunities efficiently.
  • Business Executives: Access real-time, detailed reports for strategic decision-making.

How to Use Attio?
  • Sign Up and Connect Data Sources: Sync emails, calendars, billing, product data, and support systems.
  • Customize Workflows and Automations: Design automated sequences for deals, lead nurturing, and onboarding.
  • Leverage AI Research Agents: Use AI to discover new leads, prioritize outreach, and route prospects intelligently.
  • Analyze with Advanced Reporting: Create customizable dashboards and reports for real-time business insights.
What's so unique or special about Attio?
  • Adaptive Data Model: Reflects the unique structure of your business rather than imposing rigid CRM architectures.
  • Intelligent Automation: Automates complex workflows like lead routing, sequences, and customer health monitoring.
  • AI-Powered Research: Scales prospecting and lead evaluation using AI designed for GTM teams.
  • Real-Time Insights: Produces fast, detailed reports that grow with your data.
  • Enterprise-Grade Security: Certified for GDPR, CCPA, ISO, ensuring compliant and secure data handling.
Things We Like
  • Highly flexible and adaptive CRM data model.
  • Robust AI automation for sales and marketing tasks.
  • Real-time comprehensive reporting and analytics.
  • Strong focus on security and compliance for enterprises.
Things We Don't Like
  • Setup and customization can be complex for new users.
  • May require training to fully leverage AI features.
  • Pricing details are not transparently available upfront.
  • Heavily focused on sales and revenue teams, less suited for other departments.
Photos & Videos
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Pricing
Freemium

Free

$ 0.00

Real-time contact syncing
Automatic data enrichment
Up to 3 seats

Plus

$ 36.00

Private lists
Enhanced email sending
No seat limits

Pro

$ 86.00

Call Intelligence
Advanced data enrichment
Priority support

Enterprise

Contact sales

Unlimited objects
SAML and SSO
Flexible invoicing
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Popular Mention

FAQs

Attio is an AI-native CRM designed to automate and optimize go-to-market workflows and revenue operations.
Yes, Attio syncs with email, calendar, billing, product, and support data for a unified CRM experience.
Yes, it offers intelligent automation for lead routing, sequences, workflows, and prospect research.
Yes, it is certified for GDPR, CCPA, and ISO security standards.
Sales teams, marketers, revenue operations, customer success, and business executives will benefit from Attio.

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