- Sales Development Reps (SDRs): Find verified contacts, automate sequences, and increase meeting volume.
- Account Executives: Prioritize high-intent accounts, prep faster with AI, and move deals forward confidently.
- Revenue & Sales Ops: Enrich CRM data, standardize workflows, and instrument analytics across the funnel.
- Marketing Teams: Capture and route inbound leads, enrich records, and align targeting with ICPs.
- Founders & Small Teams: Replace multiple point tools with a single, scalable prospecting and outreach platform.
How to Use Apollo.io?
- Set Up Data & ICP: Define target personas, import accounts, and enable enrichment for clean records.
- Build Target Lists: Use advanced filters and intent signals to segment precise, high-fit prospect lists.
- Launch Sequences: Automate multi-touch email, call tasks, and social steps with personalization at scale.
- Track & Optimize: Monitor open, reply, and meeting rates, then A/B test messaging and refine targeting.
- All-in-One GTM Stack: Prospecting, enrichment, outbound, inbound, and deal execution in one place.
- Rich B2B Database: Millions of verified contacts and companies across industries and regions.
- Advanced Targeting: Granular filters by title, seniority, firmographics, location, and buyer intent.
- AI-Assisted Selling: Prep, meeting insights, and follow-up generation to save reps time.
- Deep Integrations: Seamless sync with major CRMs and tools to maintain a single source of truth.
- Large, accurate B2B database paired with powerful filters for precise targeting.
- Automation that reduces manual prospecting and streamlines follow-ups.
- Strong analytics to measure outreach performance and improve conversion.
- Robust CRM integrations that keep data synced and workflows consistent.
- Learning curve for configuring advanced sequences and routing rules.
- Deliverability and intent signal quality require ongoing tuning.
- Over-reliance on templates can flatten personalization if not monitored.
- Complex setups may need Sales Ops support to maximize value.
Free
$ 0.00
AI Assistant BETA
AI Research
2 Sequences
Prospecting, Gmail & Salesforce Extensions
Deliverability Suite & Email Warmup
Basic Filters
Basic
$ 59.00
AI Assistant BETA
AI Research & AI Lead Scoring
Unlimited Sequences & A/Z Testing
Prospecting, Gmail & Salesforce Extensions
Deliverability Suite & Email Warmup
Advanced Filters
CRM Integrations
Waterfall Enrichment
6 Meetings Events
6 Intent Topics & Intent Filters
CSV, CRM & API Data Enrichment
Domain & Mailbox Purchasing
Professional
$ 99.00
Al Assistant BETA
Al Research & Al Lead Scoring
Unlimited Sequences & A/Z Testing
Prospecting, Gmail & Salesforce Extensions
Deliverability Suite & Email Warmup
Advanced Filters
CRM Integrations
Waterfall Enrichment
Unlimited Meeting Events
6 Intent Topics & Intent Filters
CSV, CRM & API Data Enrichment
Domain & Mailbox Purchasing
Projects BETA
Unlimited Gmail & Microsoft Mailboxes
Automated Workflows
US Dialer
Parallel & Power Dialer beta
Organization
$ 149.00
Al Assistant BETA
Al Research & Al Lead Scoring
Unlimited Sequences & A/Z Testing
Prospecting, Gmail & Salesforce Extensions
Deliverability Suite & Email Warmup
Advanced Filters
CRM Integrations
Waterfall Enrichment
Unlimited Meeting Events
12 Intent Topics & Intent Filters
CSV, CRM & API Data Enrichment
Domain & Mailbox Purchasing
Projects BETA
Unlimited Gmail & Microsoft Mailboxes
Automated Workflows
US Dialer & International Dialer
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Metuzi.ai
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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