- Brand & Reputation Managers: Monitor brand health and manage crises by tracking mentions and sentiment across various platforms.
- Marketing & Social Media Teams: Analyze campaign performance, optimize content strategies, and identify trending topics to enhance engagement.
- PR & Communication Professionals: Measure media coverage, assess public sentiment, and manage press initiatives effectively.
- Customer Experience Teams: Gather real-time feedback, understand customer pain points, and improve satisfaction levels.
- Market Researchers: Analyze industry trends, consumer behaviors, and emerging topics to inform strategic decisions.
- Agencies: Provide clients with data-driven insights, reports, and recommendations to support their marketing and communication efforts.
- Product Managers: Understand consumer reactions to products, gather feedback, and guide feature development based on audience insights.
How to Use Talkwalker?
- Sign Up & Configure: Create an account and set up brand keywords, topics, competitors, and channels to monitor.
- Connect Data Sources: Integrate social media accounts, news sites, blogs, forums, and other relevant platforms.
- Set Up Alerts & Queries: Establish custom alerts for specific keywords or topics and configure Boolean search queries to track mentions and sentiment.
- Analyze Data: Utilize dashboards to view real-time analytics, sentiment analysis, and performance metrics across different channels.
- Generate Reports: Create and export customizable reports to share insights with stakeholders and inform decision-making.
- Act on Insights: Respond to emerging trends, address customer concerns, and adjust strategies based on data-driven insights.
- Comprehensive Coverage: Monitors over 30 social networks and 150 million websites, providing extensive data for analysis.
- AI-Powered Insights: Leverages advanced AI algorithms to detect sentiment, identify trends, and recognize patterns in conversations.
- Real-Time Monitoring: Offers real-time tracking of mentions, enabling swift responses to emerging issues or opportunities.
- Competitive Benchmarking: Allows comparison of brand performance against competitors and industry standards to identify areas for improvement.
- Audience Segmentation: Provides tools to segment audiences based on demographics, behavior, and sentiment, facilitating targeted strategies.
- Customizable Dashboards: Enables users to create personalized dashboards tailored to specific metrics and objectives.
- Integration Capabilities: Supports integration with various platforms and tools, enhancing workflow efficiency and data accessibility.
- Extensive coverage of social media and online platforms.
- Advanced AI sentiment and trend analysis.
- Real-time monitoring with customizable alerts.
- Comprehensive reporting and data visualization.
- Audience and competitor insights for better decision-making.
- Supports multiple languages and regions.
- Customizable dashboards for different team needs.
- Pricing can be expensive for small businesses.
- The platform may require time to fully learn and configure.
- Some advanced features need premium plans.
- Limited access to certain historical data on lower-tier plans.
- Complexity can be overwhelming for beginners.
- Data accuracy depends on proper keyword setup.
- No free plan for full-featured access.
Listen
custom
Custom reports and alerts
IQ Apps: Pre-built use case dashboards
Ideal volume for a starter social listening program
Blue Silk™ AI: Helps you understand your audiences and your brand better
Unlimited users
Analyze
custom
Custom dashboards and analytics of KPIs important to your business
Social benchmarking across owned and earned channels, and against competitors
Business
custom
12x volume of strategic insights from social listening
Enterprise features and governance to scale across regions and departments
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Editorial Note
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