- Brand Managers: Monitor brand perception, reputation, and consumer sentiment across the web.
- Marketing Teams: Create, schedule, and optimize social campaigns using data-driven insights.
- Social Media Managers: Manage multiple social channels, unify content calendars, and respond to customer feedback.
- Customer Experience & Support: Track mentions, complaints, and feedback to improve service and satisfaction.
- Analysts & Researchers: Dive into large datasets, uncover trends, and make decisions grounded in real consumer behavior.
- Influencer Marketers: Identify, manage, and measure influencer relationships and campaign impact.
- Enterprises & Agencies: Coordinate across roles, scale insights, manage multiple brands, and adapt to global markets.
How to Use Brandwatch?
- Sign Up & Onboard: Register for Brandwatch and get access to its suite of tools.
- Connect Data Sources: Integrate with social media platforms, websites, forums, reviews, broadcast media, news sites, etc.
- Define Your Focus: Set up topics, keywords, brands, competitors, or campaigns you want to monitor.
- Configure Alerts & Dashboards: Receive real-time notifications for emerging issues or shifts in sentiment.
- Run Analysis: Use tools like Consumer Intelligence, Media Intelligence, and AI-powered trend detection to extract insights.
- Create & Publish Content: Plan, publish, and monitor social media content. Manage influencer campaigns, and track content performance.
- Collaborate & Scale: Use shared dashboards, role-based access, and workflow features to align teams on data, campaigns, and strategies.
- Iris AI: Brandwatch’s proprietary AI engine that surfaces patterns, sentiment, and emerging trends automatically.
- Data & Network Coverage: Access to vast global data sources, including news, forums, social, review platforms, etc.
- Robust Suite of Tools: From Consumer Intelligence and Influencer Marketing to Social Media Management and Media Intelligence.
- Custom Alerts & Real-Time Monitoring: Helps react quickly to reputation threats or opportunities.
- Collaborative Content and Campaign Planning: Shared calendars, approval workflows, and content performance tracking.
- Role, Industry, Use Case, and Geographic Customization: Tailored views depending on user role, industry, or region.
- Efficiency: Combines many tools in one platform so you do fewer context switches.
- Depth of Insights: Granular data and strong AI makes insights more meaningful and actionable.
- Scalability: Works for small teams and large enterprises alike.
- Customization: Lots of flexibility in alerts, dashboards, and tracking metrics.
- Real-Time Monitoring: Ability to respond fast when issues arise.
- Influencer Tools: Integration of influencer discovery and management is strong.
- Brand Protection: Good tools for crisis monitoring, sentiment shifts, and reputation management.
- Complexity: Steep learning curve; many features require time to master.
- Cost: Advanced tiers with full features can be pricey.
- Overwhelm: With so many modules and data possibilities, users may get overloaded unless setup is tight.
- Data Lag / Noise: Some data sources may require cleaning or filtering.
- Customization Overhead: Custom dashboards and workflows require setup and maintenance.
- User Interface Clutter: Some users report the UI has many layers, which can slow onboarding.
- Dependence on Internet & API Access: Needs strong connectivity and sometimes additional integrations to unlock full value.
Consumer Intelligence
custom
Segment audiences and conversations in fully customizable dashboards
Analyze data at scale with industry-leading AI
Distribute flexible, automated reporting and alerts across your business
Social Media Management
custom
Collaborate on content creation with one social calendar, including both organic and paid posts
Engage with your community in one centralized social CRM
Monitor your brand with the world’s leading social listening tool
Benchmark and build dashboards to understand your performance against your competitors
Influencer Marketing
custom
Save time, centralize data and manage influencer relationships at every touchpoint
Quickly search an influencer database of over 30m creators
Run, measure and report on multichannel campaigns
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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