Meltwater
Last Updated on: Nov 1, 2025
Meltwater
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What is Meltwater?
Meltwater is a robust AI-enhanced media, social, and consumer intelligence platform that gives businesses deep visibility into what people are saying about their brand, competitors, and market trends. It collects, analyzes, and synthesizes real-time data from social media, news outlets, blogs, forums, podcasts, and more, helping teams turn raw conversations into strategic insights.
Who can use Meltwater & how?
  • Brand & Reputation Managers: Monitor brand perception and reputation across online and offline media.
  • PR & Communications Teams: Track media coverage, influencer mentions, and respond to emerging narratives.
  • Social Media & Marketing Teams: Analyze campaign performance, engage audiences, and benchmark content.
  • Customer Experience & Insights Professionals: Listen to customers, discover trends, and improve products or services.
  • Agencies: Deliver reports, manage clients’ social listening and media monitoring.
  • Market Researchers: Uncover audience segments, emerging themes, and behavior patterns.
  • Enterprises: Use the full Meltwater suite (media intelligence, social analytics, consumer insight) for global scale.

How to Use Meltwater?
  • Sign Up & Request a Demo: Start with Meltwater by contacting sales for setup, or request a demonstration.
  • Connect Data Sources: Integrate social accounts, news media, review sites, podcasts, forums, and other web sources.
  • Define Keywords & Topics: Set up the terms, brands, issues, or competitors you want to track.
  • Monitor Conversations & Mentions: Use social listening tools to capture all mentions and media coverage in real time.
  • Analyze Data & Trends: Use dashboards to review sentiment, share of voice, trending topics, emotional analysis, and audience segmentation.
  • Generate Reports & Alerts: Set up regular reports and alerts to stay updated on campaigns and reputation risks.
  • Engage & Act: Use insights to adjust content, respond to feedback, optimize campaigns, or inform product strategies.
What's so unique or special about Meltwater?
  • All-in-one Media & Social Intelligence: Combines social media monitoring, traditional media (news, broadcast), influencer tracking, and consumer intelligence in a single platform.
  • Real-Time & Historical Data: Access real-time conversations plus archives (e.g. 15 months for social data) for trend comparison over time..
  • Powerful AI Tools: Features like Meltwater AI that structure and enrich data, use AI-generated tags, and surface insights you might miss.
  • Global Coverage & Language Support: Works across languages, many countries, and platform types, including news, forums, podcasts, and more.
  • Flexible Reporting & Dashboards: Highly customizable dashboards, exportable data, and visualizations for different stakeholder needs.
Things We Like
  • Efficiency: Combines multiple intelligence tools (social, media, influencer) in one platform.
  • Depth: Rich analytics with sentiment, trend detection, audience insights, historical data.
  • Customizable Dashboards: Flexible views and reports to fit different roles and goals.
  • Global Reach: Wide language and regional support, many data source types (social, news, forums, etc.).
  • AI Features: Helps surface hidden insights, tag content, enrich data, and speed up analysis.
  • Risk & Reputation Monitoring: Early alerts for crises, mentions, and adverse sentiment shifts.
  • Integration Capabilities: APIs, exports, and ability to tie into existing workflows & tools.
Things We Don't Like
  • Price: Entry-level plans appear to be expensive and pricing is often “on demand”.
  • Complexity: Lots of features can mean steep learning curve for new users.
  • Setup Time: Onboarding, configuring data sources, dashboards, and alerts takes time.
  • Overwhelming Data: Volume of information may be too much if not managed well.
  • Support Variability: Some users report needing strong support from their account manager to get full value.
  • Feature Overlap: Potential redundancy for teams using other tools for specific tasks.
  • Limited Transparency: Exact pricing and packages often aren’t published openly.
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Pricing
Paid

Essentials

custom

The product you need to get started
Easy implementation with 24/7 individualized training course access
Strong fit for smaller teams

Suite

custom

Multiple solutions for cross-department impact
Integrated tools for simple navigation and reporting
Ability to scale as your teams grow
Strong fit for teams big and small

Enterprise

custom

Custom suite of solutions built to your needs
Managed Services and Premium Services for all customer use cases
Unified comprehensive datasets
Integrated solutions for all stakeholders
Strong fit for global organizations with unified pricing and contracting
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Popular Mention

FAQs

Meltwater is a platform for media, social, and consumer intelligence that helps organizations monitor mentions, analyze sentiment and trends, understand audiences, and make data-driven decisions.
Brand managers, marketers, PR teams, agencies, customer experience professionals, researchers, and enterprises can use Meltwater to gain insights and manage reputation.
No confirmed free plan is clearly advertised; most plans are custom-priced (“on demand”) depending on coverage, users, and region.
Some key features include social listening & analytics, media monitoring, influencer marketing, consumer intelligence, dashboards, alerts, trend & sentiment analysis, and customizable reports.
By tracking brand mentions and keywords across social channels, news, blogs, forums, podcasts, and review sites in real time, with sentiment and trend analysis.

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