- Brand & Reputation Managers: Monitor brand perception and reputation across online and offline media.
- PR & Communications Teams: Track media coverage, influencer mentions, and respond to emerging narratives.
- Social Media & Marketing Teams: Analyze campaign performance, engage audiences, and benchmark content.
- Customer Experience & Insights Professionals: Listen to customers, discover trends, and improve products or services.
- Agencies: Deliver reports, manage clients’ social listening and media monitoring.
- Market Researchers: Uncover audience segments, emerging themes, and behavior patterns.
- Enterprises: Use the full Meltwater suite (media intelligence, social analytics, consumer insight) for global scale.
How to Use Meltwater?
- Sign Up & Request a Demo: Start with Meltwater by contacting sales for setup, or request a demonstration.
- Connect Data Sources: Integrate social accounts, news media, review sites, podcasts, forums, and other web sources.
- Define Keywords & Topics: Set up the terms, brands, issues, or competitors you want to track.
- Monitor Conversations & Mentions: Use social listening tools to capture all mentions and media coverage in real time.
- Analyze Data & Trends: Use dashboards to review sentiment, share of voice, trending topics, emotional analysis, and audience segmentation.
- Generate Reports & Alerts: Set up regular reports and alerts to stay updated on campaigns and reputation risks.
- Engage & Act: Use insights to adjust content, respond to feedback, optimize campaigns, or inform product strategies.
- All-in-one Media & Social Intelligence: Combines social media monitoring, traditional media (news, broadcast), influencer tracking, and consumer intelligence in a single platform.
- Real-Time & Historical Data: Access real-time conversations plus archives (e.g. 15 months for social data) for trend comparison over time..
- Powerful AI Tools: Features like Meltwater AI that structure and enrich data, use AI-generated tags, and surface insights you might miss.
- Global Coverage & Language Support: Works across languages, many countries, and platform types, including news, forums, podcasts, and more.
- Flexible Reporting & Dashboards: Highly customizable dashboards, exportable data, and visualizations for different stakeholder needs.
- Efficiency: Combines multiple intelligence tools (social, media, influencer) in one platform.
- Depth: Rich analytics with sentiment, trend detection, audience insights, historical data.
- Customizable Dashboards: Flexible views and reports to fit different roles and goals.
- Global Reach: Wide language and regional support, many data source types (social, news, forums, etc.).
- AI Features: Helps surface hidden insights, tag content, enrich data, and speed up analysis.
- Risk & Reputation Monitoring: Early alerts for crises, mentions, and adverse sentiment shifts.
- Integration Capabilities: APIs, exports, and ability to tie into existing workflows & tools.
- Price: Entry-level plans appear to be expensive and pricing is often “on demand”.
- Complexity: Lots of features can mean steep learning curve for new users.
- Setup Time: Onboarding, configuring data sources, dashboards, and alerts takes time.
- Overwhelming Data: Volume of information may be too much if not managed well.
- Support Variability: Some users report needing strong support from their account manager to get full value.
- Feature Overlap: Potential redundancy for teams using other tools for specific tasks.
- Limited Transparency: Exact pricing and packages often aren’t published openly.
Essentials
custom
Easy implementation with 24/7 individualized training course access
Strong fit for smaller teams
Suite
custom
Integrated tools for simple navigation and reporting
Ability to scale as your teams grow
Strong fit for teams big and small
Enterprise
custom
Managed Services and Premium Services for all customer use cases
Unified comprehensive datasets
Integrated solutions for all stakeholders
Strong fit for global organizations with unified pricing and contracting
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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