Invoca
Last Updated on: Dec 28, 2025
Invoca
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What is Invoca?
Invoca is an enterprise-grade AI-powered conversation intelligence and call tracking platform designed to help marketing, sales, eCommerce, and customer experience teams drive more revenue by understanding and optimizing every customer interaction — from the first digital click to the final phone call.At its core, Invoca connects online activity with offline voice calls to give businesses a complete view of the customer journey. Traditional analytics tools often lose sight of what happens once a potential customer picks up the phone, but Invoca bridges that gap by capturing and analyzing call data alongside online behavior.
Who can use Invoca & how?
  • Marketing Teams: Track campaign performance and optimize marketing ROI using AI-driven call analytics.
  • Contact Centers: Improve call conversions, identify coaching opportunities, and enhance customer experiences.
  • Multi-Location Businesses: Standardize customer experience and increase revenue across all locations.
  • Sales Teams: Use insights from calls and customer interactions to improve sales strategies.
  • Data Analysts: Access advanced AI-driven insights for marketing and sales performance optimization.

How to Use Invoca?
  • Sign Up & Access the Platform: Start using Invoca through its web application.
  • Set Up Call Tracking: Integrate call tracking into your marketing campaigns and ad channels.
  • Monitor Customer Interactions: Use AI to analyze conversations and determine buyer intent.
  • Optimize Campaigns & Sales: Apply insights to improve marketing ROI, sales conversions, and contact center performance.
  • Integrate With Existing Tools: Connect Invoca to CRM, marketing, and analytics platforms to leverage your existing data.
What's so unique or special about Invoca?
  • AI-Powered Conversation Intelligence: Understand call intent, trends, and revenue impact in real time.
  • Revenue Execution Platform: Optimize the entire buying experience across marketing, sales, and contact centers.
  • Advanced Call Tracking: Links marketing campaigns to actual sales outcomes.
  • Multi-Location CX Management: Standardize and improve customer experience across multiple locations.
  • Seamless Integrations: Works with Salesforce, Google Ads, Adobe, Hubspot, TikTok, and more.
  • High Accuracy AI Insights: Provides precise data to optimize marketing and sales decisions.
Things We Like
  • Comprehensive AI call tracking and analytics for revenue growth.
  • Multi-channel marketing integration with actionable insights.
  • Scalable solution for enterprise businesses and multi-location organizations.
  • Real-time conversation intelligence for marketing, sales, and contact centers.
Things We Don't Like
  • Advanced features may require premium subscriptions.
  • Setup and integration may be complex for smaller businesses.
  • Some insights require training or expertise to fully leverage.
Photos & Videos
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Pricing
Paid

Pro

Custom

Get started with revenue execution
Includes:
6,000 annual local or toll-free numbers
5 custom Signals
What you can do:
Track inbound calls with dynamic numbers
Record calls and build custom IVRs
Import offline conversions and revenue
Optimize ad campaigns with no-code integrations
Integrate using APIs and webhooks
Detect unanswered calls and voicemails
Get real-time alerts on important call moments
Optional Add-Ons:
Signal AI conversation analytics suite
PreSense
AI-Powered Quality Management

Enterprise

Custom

Upgrade to the richest analytics and enterprise-grade features
Includes:
12,000 annual local or toll-free numbers
50 custom Signals
Everything from Pro, plus:
Enhanced digital data capture
Additional digital advertising integrations
Additional social advertising integrations
Advanced IVR features
Advanced report access
SAML single sign-on user authentication
Sandbox demo environment
Optional Add-Ons:
Signal AI conversation analytics suite
PreSense
AI-Powered Quality Management

Elite

Custom

Orchestrate seamless online and offline buying experiences
Includes:
18,000 annual local or toll-free numbers
100 custom Signals
Everything from Enterprise, plus:
PreSense
Intelligent, data-driven call routing
SIP integration
Affiliate marketing feature suite
Dozens of additional integrations including Adobe Experience Cloud
Optional Add-Ons:
Signal AI conversation analytics suite
AI-Powered Quality Management
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Popular Mention

FAQs

Invoca is an AI-powered platform that tracks calls, analyzes customer interactions, and provides actionable insights to improve revenue and marketing performance.
By linking inbound calls to marketing campaigns and providing AI insights, Invoca shows which channels generate real revenue.
Yes, it integrates with Salesforce, Google Ads, Hubspot, Adobe, TikTok, and many other marketing and analytics tools.
Marketing teams, sales teams, contact centers, multi-location businesses, and data analysts can all benefit.
Yes, it helps contact centers improve call conversions, identify coaching opportunities, and enhance customer experiences.

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