Drift AI
Last Updated on: Sep 23, 2025
Drift AI
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AI Chatbot
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What is Drift AI?
Drift AI is an intelligent conversational marketing platform that helps businesses connect with website visitors through real-time, AI-powered chat. Focused on revenue acceleration, Drift enables marketing and sales teams to engage, qualify, and convert leads using automated chatbots, personalized conversations, and dynamic routing. With its powerful integration into Salesloft, Drift enhances pipeline generation and speeds up the sales cycle.
Who can use Drift AI & how?
  • B2B Marketers: Capture and qualify leads directly from the website using AI-powered chat.
  • Sales Teams: Automatically book meetings and route high-intent leads to account executives.
  • Customer Experience Teams: Offer support and real-time answers to reduce drop-off.
  • Revenue Operations: Align marketing, sales, and service with seamless automation and CRM sync.
  • Enterprise Businesses: Enhance scale and efficiency with advanced routing and personalization features.

How to Use Drift AI?
  • Install Drift on Your Website: Add the chatbot to engage visitors in real-time.
  • Set Up Playbooks: Customize conversational flows for lead capture, qualification, and booking.
  • Connect to Your CRM and Tools: Integrate with Salesloft, Salesforce, HubSpot, and others.
  • Enable AI-Powered Responses: Let DriftGPT answer questions and qualify leads intelligently.
  • Route & Schedule Meetings: Automatically book time with the right team member using AI.
  • Track Engagement: Analyze conversations and funnel impact in real-time dashboards.
What's so unique or special about Drift AI?
  • AI Chatbots for Real-Time Engagement: Capture leads and answer questions 24/7 using conversational AI.
  • DriftGPT for Smart Responses: AI handles complex queries with natural, human-like interactions.
  • Meeting Booking Automation: AI qualifies and books leads instantly with calendar sync.
  • Salesloft Integration: Sync Drift engagement data and chat-qualified leads directly into sales cadences.
  • Enterprise Routing Logic: Direct visitors to the right team based on location, behavior, or CRM data.
  • Revenue Acceleration Focus: Purpose-built for converting web traffic into pipeline.
Things We Like
  • Conversational AI with enterprise-grade personalization.
  • DriftGPT provides intelligent, on-brand AI responses.
  • Direct integration with Salesloft and CRMs for closed-loop selling.
  • Clear ROI on lead capture, conversion, and speed-to-lead.
Things We Don't Like
  • Initial setup and routing logic may be complex.
  • Premium features and integrations are only in higher-tier plans.
  • Some chatbot conversations may still need human review.
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Pricing
Freemium

Free

$ 0.00

Includes live chat, calendar integration, one user seat, basic reporting, and unlimited contacts. Ideal for early-stage use and testing the platform.

Premium Plan

Starting at $2,500/month

Includes everything in Free plus custom chatbots, AI-powered meeting booking, lead intelligence (Drift Intel), conversational landing pages, and standard customer support. Excellent for scaling businesses.

Advanced Plan

Custom pricing

Adds features like Fastlane, audience segmentation, A/B testing, advanced routing, role-based access control, and dedicated training. Support available during extended hours.

Enterprise Plan

Custom pricing

Includes all Advanced capabilities plus multi-brand workspaces, AI-powered chatbot scaling, 24/7 premium support, virtual selling assistants, and deep integrations.
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Popular Mention

FAQs

Drift AI is a conversational marketing platform that uses AI chatbots to engage visitors, qualify leads, and accelerate revenue.
DriftGPT is an AI engine that powers Drift’s chatbots to respond intelligently to customer queries in a natural, human-like tone.
Yes, Drift can automatically book meetings by syncing with your calendar and using AI to qualify visitors.
Yes, Drift integrates with Salesloft to seamlessly push chat-qualified leads into sales cadences.
Absolutely. Drift includes advanced routing, role-based access, and customization features ideal for large teams.

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