- User Researchers: Analyze qualitative data from interviews, usability tests, and field studies efficiently, transforming raw data into actionable insights.
- Product Managers: Use rich customer insights derived from qualitative research to inform product development, prioritize features, and validate assumptions.
- Design Teams: Gain a deeper understanding of user needs, pain points, and motivations to create more intuitive, empathetic, and effective user experiences.
- Marketing Teams: Understand customer sentiment, language, and market needs directly from user voices to refine messaging, campaign strategies, and brand positioning.
- Customer Success Teams: Identify recurring pain points, understand customer journeys, and proactively improve customer satisfaction and retention.
- Startups & Enterprises: Centralize and democratize customer knowledge across the organization, driving company-wide alignment and a customer-centric culture.
### How to Use Dovetail:
Dovetail is a collaborative customer research platform that helps teams analyze qualitative data, uncover insights, and share knowledge across the organization. Here's a general guide on how to use it:
- Import Data: Begin by importing your qualitative data into the Dovetail platform. This can include audio and video recordings of interviews, raw transcripts, notes from observations, survey responses, and more.
- AI-Powered Transcription: Leverage Dovetail's built-in AI-powered transcription service to automatically transcribe audio and video interviews with high accuracy, saving significant manual effort.
- Tag & Highlight: Use intuitive tagging and highlighting features to identify recurring themes, patterns, key quotes, and significant insights within your qualitative data. You can create custom tags relevant to your research.
- AI Analysis (Clustering & Summarization): Dovetail employs AI to assist in analyzing the data.
- AI-Assisted Qualitative Analysis: Simplifies the traditionally complex and time-consuming process of qualitative research analysis with automated transcription, AI-powered clustering of themes, and smart suggestions for insights, accelerating discovery.
- Centralized Research Repository: Provides a single, accessible, and searchable platform to store all customer research data (interviews, surveys, usability tests), building a comprehensive knowledge base that can be leveraged across the entire organization.
- Robust Collaboration Features: Designed for teamwork, allowing multiple team members to collaborate, annotate data, share insights, and build reports in real-time, fostering a shared understanding of the customer.
- Powerful Visualization Tools: Enables users to create visually compelling reports, insight boards, and interactive graphs that effectively communicate research findings and trends to various stakeholders, making insights more digestible.
- Excellent for qualitative research management and analysis.
- Highly accurate transcription with multi-language support.
- Strong collaboration features for cross-functional teams.
- Intuitive tagging system to categorize feedback and insights.
- Seamless integration with popular research and communication tools.
- Primarily focused on qualitative research — less useful for pure quantitative data analysis.
- Premium features may be costly for very small teams or early-stage startups.
- May require training for teams unfamiliar with qualitative research methods.
Free
$ 0.00
Highlights key moments
Auto tags highlights
Auto-import and store calls, docs, and survey responses
Transcribe conversations in over 40 languages, and detect speakers
Save highlights across video, audio, documents, and notes
Share auto-generated highlights with your team via Slack, Notion, and more
1 project
Unlimited transcription
Unlimited integrations
Unlimited file uploads
Professional
$ 39.00
Thematic classification
Auto creates insights
Everything in Free, plus:
Ask your data and insights anything
AI summarized results linked to real customer feedback
Customize your workspace with folders, filters, and views
Create project overviews and share in-depth findings as insights
Store, track, and recruit over 3m people to talk to, worldwide
Unlimited projects
Unlimited viewers
250 data points/month in Channels
Enterprise
Free
Automated insights digests
Video, audio, and text redaction
Everything in Professional, plus:
Discover insights with conversational AI in Slack and Microsoft Teams
Configure automated text and audio digests with relevant updates
Redact video, audio, and text within transcripts to protect privacy
Control permissions with user roles, groups, and granular access control
Standardize tags, fields, and templates across the workspace
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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