Sprig
Last Updated on: Feb 18, 2026
Sprig
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AI Product Management
AI Forms & Surveys
AI Analytics Assistant
AI UI/UX Design
AI Project Management
AI Team Collaboration
AI Knowledge Management
AI Data Mining
AI Reporting
AI Workflow Management
What is Sprig?
Sprig is an AI-powered product experience platform that helps teams capture in‑context user insights through in‑product surveys, continuous feedback widgets, session replays, heatmaps, and rich AI-powered analysis. It enables , UX, and growth teams to understand customer behavior and sentiment—then take action rapidly.
Who can use Sprig & how?
  • User Research & Design Teams: Validate experiences, uncover friction, and inform UX decisions with real user input.
  • Product Managers: Prioritize features, optimize adoption, and gather immediate product feedback.
  • Growth & Marketing: *Measure conversion flow sentiment and identify drop-off causes.
  • Engineering & CS Teams: Diagnose issues with session replays and tie them to user feedback.
  • Enterprises & Startups: Quickly scale user research with minimal engineering effort and powerful insights.

How to Use Sprig?
  • Install & Launch: Embed Sprig through a JavaScript snippet, Segment, Google Tag Manager (GTM), or mobile SDKs—requiring minimal engineering effort.
  • Build Studies & Widgets: Use templates or the AI Study Creator to design various feedback mechanisms, including in-product surveys, always-on feedback buttons, or longer-form polls.
  • Target Precisely: Trigger feedback widgets based on user attributes, specific behaviors, or events within your product to collect highly relevant feedback at the moment of truth.
  • Enable Replays & Heatmaps: Record session clips and generate visual interaction maps (heatmaps) to understand user journeys, providing context to quantitative data.
  • Analyze with AI: Leverage Sprig AI (GPT-powered) to automatically cluster, summarize, and surface themes, insights, and product suggestions from qualitative responses, minimizing manual analysis.
  • Integrate & Act: Export insights via various integrations (e.g., Slack, analytics platforms, design tools) and continuously iterate on your product based on the collected feedback.
What's so unique or special about Sprig?
  • Unified Experience Stack: Combines surveys, always-on feedback buttons, session replays, heatmaps, and AI-driven analysis all within one integrated platform, providing a holistic view of user behavior and sentiment.
  • AI-Powered Summaries: Automatically surfaces actionable product insights from qualitative data using its GPT-powered AI, significantly reducing manual analysis time and effort.
  • Hyper-Targeted In-Product Feedback: Enables precise triggering of feedback widgets based on user context, attributes, and behavior, allowing you to capture "in-the-moment" feedback that is highly relevant and actionable.
  • Passive Always-On Widgets: Offers seamless, continuous feedback collection through subtle, always-on widgets that don't disrupt the user experience, reportedly yielding up to 3x more responses than traditional methods.
  • Low Setup Barrier: Provides no-code survey builders and easy templating, empowering non-technical teams.
Things We Like
  • All-in-one kit: Surveys, feedback, replays, heatmaps, AI analysis—all in one platform.
  • High signal quality: Targeted triggers bring high response and relevant insights.
  • Automated AI themes: Instantly actionable insights save manual analysis time.
  • UX‑safe widgets: Always-on buttons gather continuous input without cropping UX.
  • Quick time to value: Launch studies in hours, not weeks, with minimal engineering.
Things We Don't Like
  • Technical initial install: SDK or snippet is required before no-code use starts.
  • Usage-based pricing: Heavy feedback volume may drive costs up.
  • Focused on feedback: Lacks full-growth or A/B testing feature sets offered by other tools.
Photos & Videos
Screenshot 1
Screenshot 2
Pricing
Paid

Research Core

Custom

Long form survey icon
Long-form Surveys
AI Insights

Digital Experience

Custom

In-Product Surveys
Feedback

Digital Behavior

Custom

Replays
Heatmaps
ATB Embeds
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Popular Mention

FAQs

Sprig is an AI-driven product experience platform combining targeted in‑product feedback, session replays, heatmaps, and automated insights
Yes—after initial install, researchers can launch and manage all studies via no-code builders and templates
Surveys and feedback widgets can be triggered based on user attributes, actions, or timing—ensuring feedback is relevant.
Sprig AI clusters open-ended responses, flags friction themes, and delivers product recommendations automatically.
Yes—session replays capture user behavior and mouse interactions, often linked with survey responses.

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