Maze
Last Updated on: Nov 23, 2025
Maze
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Research Tool
AI Forms & Surveys
AI UI/UX Design
AI Testing & QA
AI Analytics Assistant
AI Data Mining
AI Knowledge Management
AI Knowledge Base
AI Knowledge Graph
AI Product Management
AI Project Management
AI Team Collaboration
AI Workflow Management
AI Reporting
What is Maze?
Maze is an AI-powered product research platform that empowers teams to collect, analyze, and act on user insights at product development speed. It supports prototype testing, in‑product surveys, card sorting, tree testing, session replays, and heatmaps—all with rapid automated reporting to inform decisions quickly.
Who can use Maze & how?
  • Product & UX Teams: Validate prototypes, uncover friction, and enhance experience with real user feedback.
  • User Researchers: Run usability studies, interviews, and quantitative tests with automated analysis.
  • Growth & Marketing: Measure deliverable impact and identify drop-off causes through in-context insights.
  • Engineering & CS Teams: Track session replays, clips, and feedback to diagnose usability issues.
  • Enterprises & Startups: Democratize research with scalable tools and minimal technical setup.

How to Use Maze?
  • Install & Launch: Embed via JavaScript, GTM, Segment, or SDK to collect feedback and conduct tests.
  • Build Studies & Tests: Use templates or AI Study Creator for surveys, prototype tests, interviews, or heatmap analysis .
  • Recruit & Target: Draw from Maze panel or link tools like Figma, Segment, and GTM to define your audience.
  • Capture Feedback: Launch usability tasks, surveys, or always-on feedback widgets; record session replays and heatmaps.
  • Analyze with AI: Leverage Maze AI for question refinement, follow-up prompts, theme extraction, sentiment analysis, summaries, and transcripts.
  • Share & Act: Auto-generated reports and dashboards support team-wide collaboration and decision-making .
What's so unique or special about Maze?
  • Perfect Question AI: Ensures well-phrased, unbiased survey questions with grammar checks and AI suggestions.
  • Contextual Follow-Ups: Dynamically ask deeper questions based on individuals’ responses to get richer insights.
  • Automated Theming & Summaries: Quickly surface themes, sentiment, and user quotes for rapid analysis.
  • Interview & Usability AI: Transcribe and summarize interview sessions with highlights and clips.
  • Prototype Testing Suite: From heatmaps and misclick metrics to Figma/Sketch/Adobe XD integrations, covering design validation.
  • Blend of Qual & Quant: Unified interface for prototype tests, card sorting, tree tests, surveys, and usability scoring.
Things We Like
  • Comprehensive toolset: Runs surveys, interviews, heatmaps, replays, and prototype tests in one hub.
  • AI-enhanced insights: Includes question refinement, follow-ups, theming, sentiment, summaries, and transcripts.
  • Fast feedback loop: Insights delivered in hours, not days or weeks.
  • Rich integrations: Works with Figma, Sketch, Adobe XD, Segment, GTM, and major product tools.
  • Team-wide accessibility: Offers panels, role permissions, and auto-generated reports for collaborative decision-making.
Things We Don't Like
  • Initial setup required: Needs embedding, targeting configuration, and integration before full use.
  • Usage-based costs: Pricing scales with features and volume—might climb with heavy feedback or panel usage
  • Feature focus: Primarily designed for research and testing—not a full growth/A-B testing suite.
Photos & Videos
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Pricing
Freemium

Free

$ 0.00

Build studies with up to 7 question blocks
Essential usability testing
Surveys
Pay-per use panel credits

Starter

$ 99.00

Everything in Free, and:
Unlimited question blocks
Clips recordings (Audio, Video, Screen)
AI question phrasing & suggestions
Closed card sorting
Research-ready templates
CSV export

Organization

Custom

Get started free
Turn research into a growth engine
User research is no longer a cost center—it’s driving growth. Maze helps teams make better product decisions, reduce wasted effort, and improve customer retention.
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Popular Mention

FAQs

Maze is an AI-powered UX research platform for surveys, prototype tests, interviews, and session analysis—thanks to ML-driven insights.
Yes—Maze supports testing on prototypes from Figma, Sketch, Adobe XD and live websites, with integrated metrics and reports.
Yes—Perfect Question uses AI to refine, remove bias, and suggest improved phrasing for survey questions.
Maze AI generates follow-up questions, clusters themes, analyzes sentiment, transcribes interviews, and summarizes findings.
Yes—Maze captures session replays, video clips, heatmaps, misclicks, and usability scores for prototype and live tests.

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