- Product & UX Teams: Validate prototypes, uncover friction, and enhance experience with real user feedback.
- User Researchers: Run usability studies, interviews, and quantitative tests with automated analysis.
- Growth & Marketing: Measure deliverable impact and identify drop-off causes through in-context insights.
- Engineering & CS Teams: Track session replays, clips, and feedback to diagnose usability issues.
- Enterprises & Startups: Democratize research with scalable tools and minimal technical setup.
How to Use Maze?
- Install & Launch: Embed via JavaScript, GTM, Segment, or SDK to collect feedback and conduct tests.
- Build Studies & Tests: Use templates or AI Study Creator for surveys, prototype tests, interviews, or heatmap analysis .
- Recruit & Target: Draw from Maze panel or link tools like Figma, Segment, and GTM to define your audience.
- Capture Feedback: Launch usability tasks, surveys, or always-on feedback widgets; record session replays and heatmaps.
- Analyze with AI: Leverage Maze AI for question refinement, follow-up prompts, theme extraction, sentiment analysis, summaries, and transcripts.
- Share & Act: Auto-generated reports and dashboards support team-wide collaboration and decision-making .
- Perfect Question AI: Ensures well-phrased, unbiased survey questions with grammar checks and AI suggestions.
- Contextual Follow-Ups: Dynamically ask deeper questions based on individuals’ responses to get richer insights.
- Automated Theming & Summaries: Quickly surface themes, sentiment, and user quotes for rapid analysis.
- Interview & Usability AI: Transcribe and summarize interview sessions with highlights and clips.
- Prototype Testing Suite: From heatmaps and misclick metrics to Figma/Sketch/Adobe XD integrations, covering design validation.
- Blend of Qual & Quant: Unified interface for prototype tests, card sorting, tree tests, surveys, and usability scoring.
- Comprehensive toolset: Runs surveys, interviews, heatmaps, replays, and prototype tests in one hub.
- AI-enhanced insights: Includes question refinement, follow-ups, theming, sentiment, summaries, and transcripts.
- Fast feedback loop: Insights delivered in hours, not days or weeks.
- Rich integrations: Works with Figma, Sketch, Adobe XD, Segment, GTM, and major product tools.
- Team-wide accessibility: Offers panels, role permissions, and auto-generated reports for collaborative decision-making.
- Initial setup required: Needs embedding, targeting configuration, and integration before full use.
- Usage-based costs: Pricing scales with features and volume—might climb with heavy feedback or panel usage
- Feature focus: Primarily designed for research and testing—not a full growth/A-B testing suite.
Free
$ 0.00
Essential usability testing
Surveys
Pay-per use panel credits
Starter
$ 99.00
Unlimited question blocks
Clips recordings (Audio, Video, Screen)
AI question phrasing & suggestions
Closed card sorting
Research-ready templates
CSV export
Organization
Custom
Turn research into a growth engine
User research is no longer a cost center—it’s driving growth. Maze helps teams make better product decisions, reduce wasted effort, and improve customer retention.
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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