Optimizely
Last Updated on: Sep 12, 2025
Optimizely
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AI Website Builder
AI Website Designer
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What is Optimizely?
Optimizely is a leading Digital Experience Platform (DXP) that empowers businesses to build, manage, and optimize digital experiences across web, mobile, and backend systems . It brings together content management, experimentation, personalization, and feature management—all with built-in AI—to help teams deliver data-driven user experiences.
Who can use Optimizely & how?
  • Educators & Students: Create engaging infographics, clear educational reports, and visually appealing materials for teaching, assignments, and presentations.
  • Marketing Teams: Design impactful social media posts, web banners, email newsletters, and various campaign visuals to enhance their digital presence.
  • Business & Product Teams: Easily build professional presentations, process flowcharts, insightful graphs, and comprehensive reports for internal and external communication.
  • Non-profits & NGOs: Effectively visualize their data, demonstrate impact, and communicate campaign outcomes to stakeholders and the public.
  • HR & Internal Comms: Share important company updates, create clear onboarding guides for new employees, and design various internal resources and communications.
  • SMBs & Freelancers: Quickly create professional brand assets and marketing materials without the need to hire dedicated designers, saving time and resources.

How to Use Piktochart?
  • Choose a Template: Start your design project by selecting from hundreds of professionally designed, customizable templates. These templates cover various categories, including infographics, resumes, posters, social media graphics, and presentations, providing a strong foundation for your visual.
  • Add Your Content: Use the simple drag-and-drop editor to effortlessly insert your content. You can add text, upload your own images or choose from Piktochart's library, and incorporate charts, maps, and icons to enrich your design.
  • Visualize Data: Transform raw data into clear and compelling visual insights. Create dynamic charts, graphs, and interactive maps directly within the platform. Simply input your data, and Piktochart will generate the visual representation, requiring no coding.
  • Customize Designs: Ensure brand consistency by utilizing the "Brand Kit".
What's so unique or special about Optimizely?
  • No Design Skills Needed: A key differentiator, Piktochart provides intuitive tools and an expansive template library that caters to users of any skill level, enabling anyone to create professional visuals without prior graphic design experience.
  • All-in-One Visual Platform: Functions as a comprehensive platform that supports the creation of diverse visual content types, including infographics, presentations, video (basic), social media graphics, maps, charts, and diagrams.
  • AI-Powered Visual Generation: Integrates AI-powered tools that can instantly generate high-quality designs from text prompts or document uploads, automating parts of the creative process and boosting efficiency.
  • Brand Kit & Seamless Collaboration: Offers a dedicated "Brand Kit" to ensure consistent application of brand elements across all visuals. It also provides a shared workspace with real-time editing and commenting features to streamline team workflows.
Things We Like
  • Powerful and easy-to-use visual editor
  • Extensive library of templates and design components
  • AI design tools accelerate content creation
  • Maps and charts support data-driven storytelling
  • Team collaboration with shared assets and brand kits
Things We Don't Like
  • Free plan limits exports and advanced features
  • AI design may require tweaks for perfect brand alignment
  • Some features are best suited for light to mid-level use cases, not advanced designers
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Pricing
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Pricing information is not available on the website. Please talk to them directly for pricing.
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FAQs

Optimizely is a unified Digital Experience Platform featuring CMS, experimentation, personalization, and feature flag tools.
Marketing, product, engineering, e‑commerce, digital agencies, and enterprise teams.
Yes—Optimizely supports web, mobile, server-side, and OTT experimentation with high statistical rigor.
It allows you to enable or disable features for different user segments and rollout gradually via the UI
Yes—leverages customer data for targeted experiences through experimentation and feature rules

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