Dragonfly AI
Last Updated on: Dec 27, 2025
Dragonfly AI
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What is Dragonfly AI?
Dragonfly AI is an advanced AI-powered creative testing and predictive analytics platform that enables brands, marketers, and designers to evaluate and optimize visual content before launch. Leveraging patented neuroscience-inspired algorithms that simulate human perception and attention, the platform predicts how audiences will engage with creative assets and delivers real-time insights and recommendations. This helps teams enhance engagement, improve ad and design performance, and reduce guesswork in creative decision-making across formats and channels.
Who can use Dragonfly AI & how?
  • Marketing Teams & Agencies: Evaluate ads, landing pages, and creative assets to predict audience attention and engagement.
  • E-commerce & Retail Brands: Optimize product images, packaging, and promotional visuals to boost conversions.
  • Designers & Creative Directors: Receive actionable feedback on visual layouts and creative elements before publishing.
  • Founders & Entrepreneurs: Test marketing assets quickly to make data-driven decisions and maximize ROI.
  • UX/UI Designers: Improve user interfaces by understanding which elements attract attention first.

How to Use Dragonfly AI?
  • Sign Up & Access the Platform: Start using Dragonfly AI via its web application or enterprise dashboard.
  • Upload Creative Assets: Import images, videos, or ad mockups for evaluation.
  • Run Predictive Analysis: Use AI-powered attention and engagement scoring to see what grabs viewers’ focus.
  • Receive Insights & Recommendations: Get actionable suggestions to optimize visuals, layouts, and messaging.
  • Implement & Monitor: Apply recommendations to your campaigns and track performance improvements across channels.
What's so unique or special about Dragonfly AI?
  • AI-Powered Attention Analysis: Predicts which elements of visual content will capture viewers’ attention first.
  • Creative Scoring System: Quantifies engagement potential for images, videos, and ads.
  • Multichannel Compatibility: Works across digital ads, social media, e-commerce visuals, and offline assets.
  • Neuroscience-Based Algorithms: Uses research-backed biological modeling to simulate human visual attention.
  • Enterprise Integrations: Connects with marketing and creative platforms through APIs and dashboards.
  • Real-Time Recommendations: Provides actionable insights to refine creative assets before publishing.
Things We Like
  • Predictive attention scoring for better campaign performance
  • Data-driven insights for creative optimization
  • Multichannel testing capabilities
  • Actionable recommendations based on neuroscience research
Things We Don't Like
  • Advanced features may require paid enterprise plans
  • Limited customization for small-scale users
  • Some recommendations may still require human judgment for creative nuance
Photos & Videos
Screenshot 1
Pricing
Paid

Light

Custom

Creative testing in real time powered by AI for your team with all the essential toolkits.
Features:
Access to Studio 3 & Copilot
Test up to 200 assets
Test assets in context
Customer Success support

Scaling

Custom

Elevate your organization’s omnichannel marketing with all use cases and extended intelligence tools.
Features:
Access to Studio 3 & Copilot
Unlimited testing of assets
Test assets in context
Customer Success Manager
Unlimited reporting
Access to either Dragonfly Desktop for E-Commerce Teams or Dragonfly Mobile for In-store Teams

Enterprise

Custom

Maximize global creative effectiveness across all regions and use cases with a dedicated customer success team.
Features:
Access to Studio 3 & Copilot
Unlimited testing of assets
Test assets in context
Customer Success Manager
Unlimited reporting
Access to Dragonfly Desktop for E-Commerce Teams
Access to Dragonfly Mobile for In-store Teams
Emotion and Memory metrics
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Popular Mention

FAQs

Dragonfly AI is an AI-powered creative testing platform that predicts audience engagement and optimizes visual content for brands and marketers.
Yes, it analyzes both static images and video content to predict attention and engagement.
It uses neuroscience-based algorithms to simulate human attention and score visual elements for impact.
Yes, it supports enterprise integrations and API connections with creative and marketingYes, its predictive insights help marketers optimize visuals and messaging to increase engagement and conversion
Yes, its predictive insights help marketers optimize visuals and messaging to increase engagement and conversion rates.

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