- Product & UX Teams: Gather crucial insights on feature adoption, identify onboarding friction points, understand product-market fit, and uncover strengths and weaknesses in the user experience.
- Customer Success Teams: Measure key customer satisfaction metrics like NPS (Net Promoter Score), CSAT (Customer Satisfaction), and CES (Customer Effort Score) to proactively address churn risks and improve overall service performance.
- Marketing & Growth Teams: Conduct targeted surveys for attribution analysis, identify upsell opportunities, perform user profiling, and gather insights on pricing and competitors to fuel more effective campaigns.
- Research & Insights Teams: Execute continuous or targeted user research initiatives with scalable microsurveys, enabling efficient collection of qualitative and quantitative feedback.
- SaaS Founders & Executives: Collect highly relevant and actionable feedback with robust targeting capabilities and seamless integrations, allowing for data-driven strategic decisions and accelerated growth.
How to Use Refiner.io?
- Sign Up & Configure Workspace: Start by signing up for a free trial (no credit card required) to access the platform. Set up your workspace, which is your dedicated environment for managing surveys and collecting feedback.
- Pick or Build Your Survey: Choose from a library of ready-made templates for popular survey types like NPS, CSAT, CES, or product-market fit. Alternatively, custom-build your surveys using various question types (e.g., rating scales, open-ended, multiple choice, CTAs) and branching logic to create tailored experiences.
- Integrate & Target: Install Refiner.io on your website or application via a simple JavaScript snippet, Google Tag Manager (GTM), or specific mobile SDKs (iOS, Android, React Native).
- Optimized In-Product Microsurveys for High Response: Refiner.io's core strength lies in its perfectly timed in-product microsurveys (modal, slide-in, banner formats). These are designed to be concise and contextual, leading to significantly higher response rates compared to traditional surveys, making feedback collection less intrusive and more effective.
- Rich Customization & Branding: Offers extensive customization options to ensure surveys seamlessly integrate with your product's UI/UX and brand identity. This includes full branding control, custom CSS tweaks, 12 versatile question types, and support for A/B testing different survey designs or questions.
- Precision Targeting & Segmentation: Provides a powerful segmentation engine that allows for highly precise targeting of surveys. You can segment users based on virtually any user trait (e.g., subscription tier, signup location), specific in-app behaviors (e.g., feature usage, onboarding completion).
- High response rates via in‑context, microsurvey widgets.
- Deep customization and branching logic for strong UX and branding.
- Advanced targeting based on live behavioral and demographic data.
- Syncs feedback directly with existing analytics, CRM, and workflows.
- Robust analytics, filtering, and automated tagging to uncover hidden insights.
- May require technical effort to set up SDKs, scripts, and targeting logic.
- Pricing is tied to number of MAUs—can rise quickly for high‑traffic apps
- Narrow feature focus may not suit teams looking for full research panel tools.
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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