Hightouch
Last Updated on: Dec 30, 2025
Hightouch
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What is Hightouch?
Hightouch is a comprehensive customer data and AI platform designed to empower marketers by turning their data warehouse into an efficient Customer Data Platform (CDP). It enables marketers to find insights, run real-time personalized campaigns, and build AI agents that understand brand-specific needs, helping them move faster and be more creative. Unlike traditional CDPs, Hightouch reads data directly from your warehouse without duplicating it, ensuring flexible, secure, and quick-to-deploy solutions. It supports deep integration with over 250 tools, providing marketers with self-service access to build audiences, optimize lifecycle marketing, and deliver targeted advertising.
Who can use Hightouch & how?
  • Marketers & Campaign Managers: Personalize campaigns and optimize marketing strategies using unified data.
  • Advertising Teams: Maximize conversion rates and revenue with powerful data onboarding and targeting tools.
  • Data Teams: Transform warehouses into CDPs without losing control over data governance.
  • Customer Success Teams: Access accurate customer insights to improve engagement and retention.
  • Lifecycle Management Teams: Automate 1:1 customer experiences and experiment with AI agents.

How to Use Hightouch?
  • Connect Your Data Warehouse: Seamlessly sync your data from platforms like Snowflake or Databricks.
  • Build Audiences: Use the no-code audience builder to create and test custom segments.
  • Activate Campaigns: Run real-time marketing and advertising campaigns across multiple channels.
  • Leverage AI Agents: Utilize AI for personalized customer interactions and decision-making.
What's so unique or special about Hightouch?
  • Composable CDP: Built on your data warehouse, providing speed, flexibility, and security.
  • Brand-Aware AI Agents: AI agents understand your brand to enhance marketing creativity.
  • Real-Time Personalization: Deliver 1:1 tailored experiences at scale.
  • No Data Duplication: Data stays in your warehouse, improving security and reducing complexity.
  • Wide Integration Ecosystem: Connects with 250+ marketing, sales, and analytics tools.
Things We Like
  • Empowers marketers with easy self-service access to critical data.
  • Enables faster, more strategic marketing with AI assistance.
  • Supports complex audience building without coding skills.
  • Ensures data security by leveraging existing data infrastructure.
Things We Don't Like
  • Requires a well-structured data warehouse for best performance.
  • May need initial setup and training for marketing teams unfamiliar with data ops.
  • Advanced features could be overwhelming for smaller organizations.
  • Dependence on third-party integrations could affect workflow if external tools change.
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Pricing
Paid

AI Decisioning

Custom

Plans for teams looking to power 1:1 personalization and targeting with AI Agents.

Included
Integrations with any marketing platform
Enterprise security
Pre-set amount of monthly personalized actions
Observability features for insights on AI decisions

Composable CDP

Custom

Plans for teams looking for a full Customer Data Platform solution or a la carte CDP functionality.

Included
Unlimited user seats
Premium extensions
Advanced observability
Enterprise security
Advanced access management
Dedicated expert support
Custom SLAs

Basic Reverse ETL

Custom

For teams with limited use cases who want to get started with the free tier Reverse ETL Platform.

Included
Up to 2 active syncs
Unlimited destination count
Unlimited user seats
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Popular Mention

FAQs

Hightouch is a data and AI platform that transforms your data warehouse into an actionable Customer Data Platform for marketers.
It allows real-time, 1:1 personalized marketing through AI agents and seamless data activation.
Yes, it supports integration with over 250 tools across marketing, sales, and analytics.
Yes, it avoids data duplication by reading directly from your data warehouse, enhancing data security.
Marketers, advertisers, data teams, customer success, and lifecycle teams benefit from its features.

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