- Marketers & Campaign Managers: Personalize campaigns and optimize marketing strategies using unified data.
- Advertising Teams: Maximize conversion rates and revenue with powerful data onboarding and targeting tools.
- Data Teams: Transform warehouses into CDPs without losing control over data governance.
- Customer Success Teams: Access accurate customer insights to improve engagement and retention.
- Lifecycle Management Teams: Automate 1:1 customer experiences and experiment with AI agents.
How to Use Hightouch?
- Connect Your Data Warehouse: Seamlessly sync your data from platforms like Snowflake or Databricks.
- Build Audiences: Use the no-code audience builder to create and test custom segments.
- Activate Campaigns: Run real-time marketing and advertising campaigns across multiple channels.
- Leverage AI Agents: Utilize AI for personalized customer interactions and decision-making.
- Composable CDP: Built on your data warehouse, providing speed, flexibility, and security.
- Brand-Aware AI Agents: AI agents understand your brand to enhance marketing creativity.
- Real-Time Personalization: Deliver 1:1 tailored experiences at scale.
- No Data Duplication: Data stays in your warehouse, improving security and reducing complexity.
- Wide Integration Ecosystem: Connects with 250+ marketing, sales, and analytics tools.
- Empowers marketers with easy self-service access to critical data.
- Enables faster, more strategic marketing with AI assistance.
- Supports complex audience building without coding skills.
- Ensures data security by leveraging existing data infrastructure.
- Requires a well-structured data warehouse for best performance.
- May need initial setup and training for marketing teams unfamiliar with data ops.
- Advanced features could be overwhelming for smaller organizations.
- Dependence on third-party integrations could affect workflow if external tools change.
AI Decisioning
Custom
Included
Integrations with any marketing platform
Enterprise security
Pre-set amount of monthly personalized actions
Observability features for insights on AI decisions
Composable CDP
Custom
Included
Unlimited user seats
Premium extensions
Advanced observability
Enterprise security
Advanced access management
Dedicated expert support
Custom SLAs
Basic Reverse ETL
Custom
Included
Up to 2 active syncs
Unlimited destination count
Unlimited user seats
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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