- Sales & Enablement Teams: Arm reps with real-time battlecards, call clips, and instant answers inside tools like Salesforce and Slack.
- Product & Marketing Teams: Track competitor feature launches, messaging shifts, and pricing changes.
- Competitive Intelligence Analysts: Monitor, score, and summarize large volumes of competitor activity with AI.
- Customer Support & UX: Use competitor context to resolve support challenges and improve user flows.
- Executives & Strategy Teams: Understand market trends, win/loss patterns, and influenced revenue.
How to Use Crayon?
- Set Up Monitoring: Specify competitors, keywords, and content sources (web, social, forums).
- Receive AI Alerts & Overviews: AI scores importance and delivers summary insights via email, Slack, or Teams.
- Use Crayon Answers & Spark Tools: Ask natural language questions or generate summaries across collected intel.
- Create & Share Battlecards: Automatically generate and embed competitor comparisons inside CRM or collaboration tools.
- Analyze Performance: Measure win rates, rep usage, influenced revenue, and mention trends.
- AI-Powered Research & Summaries: Automatically highlights important competitor activity and prepares summary briefs.
- Battlecards & Field Enablement: Dynamic, shareable battlecards live inside sales tools like Slack or Salesforce.
- Conversational Search with Crayon Answers: Reps ask questions in natural language and get instant intel-based answers. -GTM Insight Extraction: *Tools like Sparks pull key themes from call transcripts and messaging channels quickly.
- Usage & Revenue Attribution: Tracks battlecard adoption, competitor mentions in deals, win rates, and influenced revenue.
- Real-time, AI-curated alerts keep teams ahead of competitor moves.
- Sales enablement directly in workflows improves rep performance.
- Strong analytics tie competitive insights to revenue metrics.
- Conversational access via Slack/Teams improves adoption and usage.
- Complex interface may require training and adoption time.
- Price is tailored for mid-market and enterprise—may be steep for smaller teams. Integration setup with sources and CRM may need configuration.
Custom
Custom
Pricing tiers based on company size and usage. Please talk to them directly for the pricing.
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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