Crayon
Last Updated on: Nov 3, 2025
Crayon
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What is Crayon?
Crayon is a comprehensive AI-powered competitive intelligence platform designed to help go-to-market teams monitor competitors, extract insights, and enable sales with real-time, actionable intelligence. It aggregates publicly available data—like website updates, pricing changes, product launches, and social signals—and transforms them into battlecards, alerts, and analytics that drive winning strategies.
Who can use Crayon & how?
  • Sales & Enablement Teams: Arm reps with real-time battlecards, call clips, and instant answers inside tools like Salesforce and Slack.
  • Product & Marketing Teams: Track competitor feature launches, messaging shifts, and pricing changes.
  • Competitive Intelligence Analysts: Monitor, score, and summarize large volumes of competitor activity with AI.
  • Customer Support & UX: Use competitor context to resolve support challenges and improve user flows.
  • Executives & Strategy Teams: Understand market trends, win/loss patterns, and influenced revenue.

How to Use Crayon?
  • Set Up Monitoring: Specify competitors, keywords, and content sources (web, social, forums).
  • Receive AI Alerts & Overviews: AI scores importance and delivers summary insights via email, Slack, or Teams.
  • Use Crayon Answers & Spark Tools: Ask natural language questions or generate summaries across collected intel.
  • Create & Share Battlecards: Automatically generate and embed competitor comparisons inside CRM or collaboration tools.
  • Analyze Performance: Measure win rates, rep usage, influenced revenue, and mention trends.
What's so unique or special about Crayon?
  • AI-Powered Research & Summaries: Automatically highlights important competitor activity and prepares summary briefs.
  • Battlecards & Field Enablement: Dynamic, shareable battlecards live inside sales tools like Slack or Salesforce.
  • Conversational Search with Crayon Answers: Reps ask questions in natural language and get instant intel-based answers. -GTM Insight Extraction: *Tools like Sparks pull key themes from call transcripts and messaging channels quickly.
  • Usage & Revenue Attribution: Tracks battlecard adoption, competitor mentions in deals, win rates, and influenced revenue.
Things We Like
  • Real-time, AI-curated alerts keep teams ahead of competitor moves.
  • Sales enablement directly in workflows improves rep performance.
  • Strong analytics tie competitive insights to revenue metrics.
  • Conversational access via Slack/Teams improves adoption and usage.
Things We Don't Like
  • Complex interface may require training and adoption time.
  • Price is tailored for mid-market and enterprise—may be steep for smaller teams. Integration setup with sources and CRM may need configuration.
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Pricing
Paid

Custom

Custom

Unlimited competitor tracking, users, dashboards, and battlecards
Pricing tiers based on company size and usage. Please talk to them directly for the pricing.
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Popular Mention

FAQs

Crayon is an AI-driven competitive intelligence platform that captures, analyzes, and distributes competitive insights for go-to-market teams.
It’s a conversational AI layer that lets users ask questions and get instant insights from battlecards and collected intelligence.
It provides battlecards, call clips, and AI summaries accessible in Salesforce, Slack, and other tools to improve win rates.
It continuously tracks websites, social media, news, forums, job postings, pricing updates, and more on competitors.
Yes—Crayon measures battlecard adoption, win/loss analysis, competitor mentions, and revenue influenced by intelligence usage.

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