RTBHouse
Last Updated on: Jan 3, 2026
RTBHouse
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What is RTBHouse?
RTB House is an advertising company that uses deep learning to power performance campaigns across web and app, complementing your existing marketing stack without pooling, selling, or sharing your proprietary data. It activates first-party signals to uncover patterns that drive ROAS, identifies non-obvious converters, and recommends products not previously viewed to generate additional revenue. With shoppable, on-brand, creative, and dynamic product ads delivered across the full purchase journey, it drives conversion, acquisition, engagement, and demand generation. Contextual capabilities like IntentGPT enhance reach and relevance, while premium placements, video with product overlays, and CTV/OTT extend impact with measurable results.
Who can use RTBHouse & how?
  • Performance Marketers: Add deep learning-driven retargeting and acquisition to hit ROAS targets at scale.
  • Ecommerce Brands: Personalize shoppable creative and product recommendations to lift conversion.
  • App Growth Teams: Run app-focused campaigns that drive installs, re-engagement, and in-app purchases.
  • Retail and Marketplaces: Capture non-obvious converters and promote catalog depth efficiently.
  • Brand and Media Teams: Leverage CTV/OTT, video, and premium display with product overlays for awareness and consideration.

How to Use RTB House?
  • Integrate First-Party Signals: Connect pixel/app events and product feeds to activate privacy-safe performance data.
  • Define Objectives: Set ROAS, CPA, or revenue goals across conversion, acquisition, engagement, or demand generation.
  • Launch Deep Learning Campaigns: Deploy next-gen retargeting, dynamic product ads, and contextual targeting with IntentGPT.
  • Optimize and Scale: Iterate creative, placements, and audiences to expand reach while maintaining efficiency.
What's so unique or special about RTBHouse?
  • First-Party Advertising: Builds on durable, privacy-forward signals without data pooling or selling.
  • Deep Learning Modeling: Surfaces non-obvious converters and complex paths to purchase missed by others.
  • Shoppable Creative: On-brand units with live product recommendations across the journey.
  • Contextual Intelligence: IntentGPT boosts engagement with high-quality, brand-safe environments.
  • Stack-Compatible: Designed to complement existing tools, adding incremental revenue at set ROAS.
Things We Like
  • Privacy-first approach with no selling or pooling of first-party data.
  • Proven lift from finding non-obvious converters and unviewed product recommendations.
  • High-quality shoppable and video creatives that align with brand standards.
  • Works alongside existing ad tech to drive additive, measurable revenue.
Things We Don't Like
  • Requires quality first-party signals and feeds to reach full potential.
  • Deep learning models may need ramp time for optimal performance.
  • Premium placements and formats can increase media costs.
  • Black-box modeling can limit transparency into individual decision factors.
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Pricing
Paid

Custom

Pricing information is not directly provided.

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FAQs

RTB House is a deep learning-powered, first-party advertising company that drives performance across web and app with shoppable creative and contextual targeting.
It activates your proprietary signals to model intent, find new customers, and optimize bids and creative without pooling, selling, or sharing your data.
It uses deep learning to capture non-obvious converters and recommend products not previously viewed, increasing incremental sales.
Yes. Campaigns cover conversion, customer acquisition, engagement, and demand generation for full-funnel impact.
On-brand shoppable display, dynamic product ads, video with product overlays, and CTV/OTT placements with measurable outcomes.

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