Celtra
Last Updated on: Jan 26, 2026
Celtra
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What is Celtra?
Celtra is a cloud-based creative automation platform that helps brands and agencies produce, manage, and optimize omnichannel ad creatives at scale. It combines AI-powered generation with modular design systems to turn concepts into pixel-perfect assets for display, social, video, and retail media without heavy manual work. Built-in performance insights inform rapid iteration, while integrated workflows align creative and media teams from brief to launch. Enterprise-grade reliability, intuitive tools, and robust onboarding enable faster SLA delivery and global rollout of localized variations across languages and markets. The result is scalable creative production that preserves quality, boosts efficiency, and drives measurable impact.
Who can use Celtra & how?
  • Brand and Performance Marketers: Launch data-driven creative variations at scale to improve ROAS and velocity.
  • Creative Teams & Studios: Build modular systems and produce pixel-perfect assets faster with fewer repetitive tasks.
  • Media & Growth Teams: Align ad specs and formats across channels for smooth trafficking and faster go-to-market.
  • Retail and Ecommerce Teams: Scale product-led video and catalog ads with dynamic content and localization.
  • Agencies & Partners: Standardize production workflows to deliver high volumes with consistent quality.

How to Use Celtra?
  • Set Up Creative Systems: Define templates, modules, and brand rules to standardize production across channels.
  • Generate & Scale Variations: Use automation and AI to create size, language, and audience-adapted versions quickly.
  • Activate & Traffic: Publish omnichannel creatives with proper specs for display, social, video, and retail media.
  • Optimize with Insights: Review performance learnings, iterate templates, and refresh creatives based on results.
What's so unique or special about Celtra?
  • AI-Assisted Production: Speed up creative generation and adaptation without sacrificing brand quality.
  • Omnichannel Precision: Produce pixel-perfect assets across formats and platforms from a unified system.
  • Actionable Insights: Tie creative decisions to performance data for smarter iterations.
  • Workflow Orchestration: Bridge creative and media for faster approvals and SLA predictability.
  • Enterprise Scale: Support global teams, large catalogs, and multi-language rollouts reliably.
Things We Like
  • Cuts manual production time while maintaining brand consistency.
  • Strong alignment between creative strategy and media execution.
  • Performance insights that inform rapid creative iteration.
  • Enterprise-ready onboarding and support with proven case studies.
Things We Don't Like
  • Template setup and governance require upfront planning.
  • Advanced features may be overkill for very small teams.
  • Learning curve for mastering dynamic and modular systems.
  • Dependence on internal process adoption to realize full value.
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Popular Mention

FAQs

Celtra is a creative automation platform that enables teams to generate, manage, and optimize omnichannel ad creatives at scale with AI and modular systems.
It reduces manual work by templating, automating variants, and aligning specs across channels, enabling faster delivery and higher output.
Yes. It supports display, social, and video formats, including shoppable and catalog-driven units for retail and ecommerce.
Yes. Teams can automate multi-language and region-specific versions while preserving brand consistency.
It provides insights that inform creative decisions, allowing quick iteration on formats, messaging, and variations.

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