- Media Owners & Networks: Unify linear and digital ad operations for converged selling and delivery.
- Streaming & CTV Platforms: Manage cross-platform inventory, optimize CPMs, and automate trafficking.
- Publishers & Digital Platforms: Normalize revenue data and accelerate order-to-cash across channels.
- Sales & Revenue Ops Teams: Package outcome-driven deals, forecast demand, and improve pacing.
- Finance & BI Teams: Aggregate and reconcile revenue data for accurate reporting and ROI analysis.
How to Use Operative?
- Connect Systems: Integrate ad servers, SSPs, OMS/CRM, and billing to centralize data and workflows.
- Standardize Workflows: Normalize taxonomy, inventory, and product catalogs for converged campaigns.
- Automate Execution: Streamline order entry, trafficking, and fulfillment with rules and templates.
- Analyze & Optimize: Use reporting, analytics, and AI forecasting to drive yield and revenue outcomes.
- Omnichannel OMS: One platform for linear, digital, CTV, and emerging channels.
- 400+ Integrations: Deep ecosystem connectivity for data ingestion and normalization.
- AI Forecasting: Predict demand and pacing to maximize inventory value.
- Converged Workflows: Align sales, ops, and finance across platforms and formats.
- Enterprise Scale: Proven to power tens of billions in ad revenue with measurable ROI.
- Unified platform for linear and digital operations.
- Rich integrations that reduce data silos and manual reconciliation.
- Strong analytics with AI forecasting for revenue optimization.
- Clear focus on ROI and operational efficiency.
- Complex setups can require significant implementation effort.
- Change management is needed across sales, ops, and finance teams.
- Customization may extend deployment timelines.
- Advanced capabilities can be overkill for smaller publishers.
Custom
Pricing information is not directly provided.
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Editorial Note
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