- Media Owners & Networks: Unify linear and digital ad operations for converged selling and delivery.
- Streaming & CTV Platforms: Manage cross-platform inventory, optimize CPMs, and automate trafficking.
- Publishers & Digital Platforms: Normalize revenue data and accelerate order-to-cash across channels.
- Sales & Revenue Ops Teams: Package outcome-driven deals, forecast demand, and improve pacing.
- Finance & BI Teams: Aggregate and reconcile revenue data for accurate reporting and ROI analysis.
How to Use Operative?
- Connect Systems: Integrate ad servers, SSPs, OMS/CRM, and billing to centralize data and workflows.
- Standardize Workflows: Normalize taxonomy, inventory, and product catalogs for converged campaigns.
- Automate Execution: Streamline order entry, trafficking, and fulfillment with rules and templates.
- Analyze & Optimize: Use reporting, analytics, and AI forecasting to drive yield and revenue outcomes.
- Omnichannel OMS: One platform for linear, digital, CTV, and emerging channels.
- 400+ Integrations: Deep ecosystem connectivity for data ingestion and normalization.
- AI Forecasting: Predict demand and pacing to maximize inventory value.
- Converged Workflows: Align sales, ops, and finance across platforms and formats.
- Enterprise Scale: Proven to power tens of billions in ad revenue with measurable ROI.
- Unified platform for linear and digital operations.
- Rich integrations that reduce data silos and manual reconciliation.
- Strong analytics with AI forecasting for revenue optimization.
- Clear focus on ROI and operational efficiency.
- Complex setups can require significant implementation effort.
- Change management is needed across sales, ops, and finance teams.
- Customization may extend deployment timelines.
- Advanced capabilities can be overkill for smaller publishers.
Custom
Pricing information is not directly provided.
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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