- Small to Midsize Businesses: Create effective email and SMS campaigns quickly.
- E-commerce Marketers: Use AI-driven segmentation to reach converting audiences.
- Content & Email Specialists: Let AI draft emails and recommend topical ideas.
- Agencies: Streamline campaign delivery with AI personalization tools.
- Beginner Marketers: Get started using AI tools rather than building from scratch.
How to Use Mailchimp AI?
- Sign Up or Upgrade: Ensure access to AI suite.
- Write-Capable Emails: Let AI draft subject lines, body copy, and visual suggestions.
- Segment Smartly: Use AI to identify audiences likely to convert.
- Optimize Send Time: AI schedules messages based on behaviors.
- Follow Campaigns: AI predicts engagement and suggests next steps.
- AI-Assisted Copy Writing: Drafts emails with minimal prompts.
- Predictive Segmentation: Identifies high-conversion audiences using AI.
- Send-Time Optimization: AI predicts optimal times for each recipient.
- Performance Automation: AI can launch drip campaigns and follow sequences autonomously.
- Simplifies content creation and audience targeting.
- Improves deliverability and engagement with event-based timing.
- No advanced skills needed to deploy AI tools.
- Part of a unified email/SMS/marketing solution.
- Some features are in beta or limited tiers.
- More AI tools may push users toward higher plans.
- May not substitute for professional copywriters for complex campaigns.
Free Plan
$ 0.00
1,000 email sends/month (daily limit 500)
Basic email templates, abandoned cart emails, single-step automation, basic reporting
1 audience, 1 user
No credit card required
Essentials Plan
$ 13.00
Up to 50,000 contacts
10× contact send limit/month
All Free Plan features, plus:
Basic email automation, A/B testing
24/7 email & chat support
Up to 3 audiences & 3 seats
Standard Plan
$ 20.00
12× contact send limit/month
All Essentials features, plus:
Multi-step automations (up to 200 steps)
Behavioral & predictive segmentation
Retargeting ads & dynamic content
AI Creative Assistant, send-time optimization
5 seats, up to 5 audiences
Premium Plan
$ 350.00
15× contact send limit/month
Unlimited seats & audiences
All Standard features, plus:
Multivariate testing
Advanced segmentation
Priority phone/email support
For large enterprises with complex needs
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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