- B2B SaaS Sales Teams: Improve overall sales performance, playbook execution, and conversion rates.
- Sales Managers & Leaders: Track playbook adoption, identify top performers, and provide objective coaching to their teams.
- Sales Representatives (Reps): Receive personalized feedback, improve objection handling, and get suggestions to increase conversion.
- Sales Operations Professionals: Gain insights into deal health, identify risks early, and analyze team performance.
- Coaches & Trainers: Utilize actionable feedback and identified best practices to train sales teams more effectively.
- Playbook Execution Measurement: Goes beyond basic analytics to measure how well sales playbooks are actually executed in calls.
- AI Coach for Personalized Feedback: Provides reps with clear, specific, and objective feedback, including suggestions on what could have been said to increase conversion.
- Deal Health Signals: Identifies potential deal risks early based on call analysis, allowing proactive intervention.
- Automated Important Call Surfacing: Automatically highlights and surfaces important calls for review, saving managers time.
- Integration with Existing Workflows: Seamlessly integrates with calendars and delivers insights to email, Slack, or CRM.
- Customizable Scorecards & Summaries: Offers personalized scorecards for tracking and customizable summaries for each call.
- Identifies Best Rep Practices: Helps identify what top-performing reps are saying and doing to share best practices across the team.
- Objective AI Coaching: Provides actionable and specific feedback to reps for continuous improvement.
- Focus on Playbook Execution: Directly measures a critical aspect of sales strategy.
- Early Deal Risk Identification: Helps sales teams proactively address potential issues.
- Seamless Integration: Fits well into existing sales tech stacks and communication channels.
- Automated Insights: Reduces manual effort in identifying key calls and performance trends.
- Specific Niche: Primarily designed for B2B SaaS sales, which might limit its applicability for other sales models.
- Reliance on AI Interpretation: The quality of feedback and insights depends on the AI's accuracy in understanding complex sales conversations.
- Potential for Overwhelm: A large volume of calls might generate a significant amount of data that needs careful management.
- No Direct CRM Actions: While it delivers insights to CRM, it may not directly trigger CRM actions.
Starter
$ 0.00
Feedback: 10 calls per moPlaybook Adoption Analysis: 10 calls per month
AI Sales Coach Feedback: 10 calls per month
Call Uploads: 10 calls per month
Unlimited AI Summaries
and notes on key topics
Top Sales Playbooks:
Challenger, MEDDIC, SPIN, SPICED, and more
Pro
$ 29.00
Feedback: Unlimited calls
Everything in Starter, plus:
Playbook Adoption Analysis: Unlimited
AI Sales Coach Feedback: Unlimited
Call Uploads: Unlimited
Advanced Team Collaboration
features and capabilities
Sales Leader Account
– team level performance insights
Enterprise
custom
Feedback: Unlimited calls
Everything in Pro, plus:
CRM Integration
Custom Sales Playbooks
Centralized Access & Security Controls
Advanced Admin Capabilities per Team
Dedicated Account Manager
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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