ProductBoard
Last Updated on: Sep 12, 2025
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What is ProductBoard?
Productboard is a customer-centric product management platform that helps product teams build products that truly meet user needs. With built-in feedback management, prioritization frameworks, dynamic roadmaps, and collaboration tools, Productboard empowers teams to align product strategy with business goals and deliver what matters most to customers.
Who can use ProductBoard & how?
- Product Managers: Efficiently gather customer insights, prioritize features based on impact, and build clear, dynamic product roadmaps that drive strategic development.
- Startup Founders: Align product development efforts directly with customer feedback and core business goals, ensuring resources are focused on high-value initiatives.
- Engineering Teams: Gain crystal-clear visibility into product priorities, detailed requirements, and the "why" behind features, enabling them to focus effectively on high-impact development.
- Customer Success Teams: Share customer needs, pain points, and feature requests directly with product teams, fostering better alignment and ensuring customer voices are heard.
- Sales Teams: Effectively communicate customer requirements and market demands to the product team, helping to shape products that resonate with target audiences.
- Executives & Stakeholders: Easily monitor product plans, understand strategic priorities, and ensure that product development is aligned with overall business strategy and objectives.
How to Use Productboard?
- Sign Up & Setup: Begin by creating an account on the Productboard platform. Once logged in, you can set up your product workspace and invite your team members (product managers, engineers, designers, sales, customer success) to collaborate.
- Collect Feedback: Centralize customer feedback and feature ideas from various channels (e.g., support tickets, sales conversations, user research, internal suggestions) into a single, organized repository within Productboard.
- Prioritize Features: Utilize Productboard's built-in scoring systems and prioritization frameworks.
What's so unique or special about ProductBoard?
- Customer-Driven Prioritization: Uniquely connects raw customer feedback directly to feature ideas and their prioritization. This ensures that product decisions are deeply rooted in actual user needs and problems.
- Flexible Prioritization Frameworks: Offers a variety of industry-standard prioritization frameworks (like RICE - Reach, Impact, Confidence, Effort, and Value vs. Effort matrices) along with the ability to create custom scoring models, allowing teams to choose the method that best suits their strategy.
- Dynamic Roadmaps: Creates interactive and flexible roadmaps that automatically adapt to changing priorities and progress updates. This moves beyond static presentations, providing a live view of the product strategy.
- Centralized Feedback Portal: Provides a dedicated and organized hub to collect, categorize, and analyze customer feedback from all sources (e.g., Salesforce, Zendesk, Intercom, Slack), ensuring no valuable input is lost.
Things We Like
- Customer-centric prioritization that ties features directly to feedback.
- Flexible and customizable prioritization models.
- Interactive roadmaps that reflect real-time changes.
- Strong collaboration features for cross-functional teams.
- Robust integrations with popular business tools.
Things We Don't Like
- Advanced features require higher-tier plans.
- May take some time to fully configure for larger teams.
- Learning curve for teams new to product management platforms.
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Pricing
FreemiumStarter
$ 0.00
50 feedback notes
1 Teamspace
1 Objective
1 Product Portal
20+ additional integrations
1 Teamspace
1 Objective
1 Product Portal
20+ additional integrations
Essentials
$ 19.00
Everything in Starter, plus
250 feedback notes
2 Insights automations
Portal moderation
Feedback loop closing
Release planning
Usage reporting
Email support
250 feedback notes
2 Insights automations
Portal moderation
Feedback loop closing
Release planning
Usage reporting
Email support
Pro
$ 59.00
Everything in Essentials, plus
Unlimited feedback notes
3 Teamspaces
10 Objectives
10 Insights automations
Manual customer segments
Customizable feature statuses, color scales, and data fields
Trended reporting
Prioritized email support
Unlimited feedback notes
3 Teamspaces
10 Objectives
10 Insights automations
Manual customer segments
Customizable feature statuses, color scales, and data fields
Trended reporting
Prioritized email support
Enterprise
custom
Everything in Pro, plus
Unlimited Teamspaces
Unlimited Objectives
Strategic planning
3+ Product Portals
SAML SSO & Google SSO
Salesforce integration
Efficiency & allocation reporting and audit logs
SCIM provisioning & granular permissions
Live onboarding & customer success support
Unlimited Teamspaces
Unlimited Objectives
Strategic planning
3+ Product Portals
SAML SSO & Google SSO
Salesforce integration
Efficiency & allocation reporting and audit logs
SCIM provisioning & granular permissions
Live onboarding & customer success support
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Popular Mention
FAQs
Productboard is a customer-centric product management platform that helps teams gather feedback, prioritize features, and build dynamic product roadmaps aligned with business goals.
Productboard collects and centralizes feedback from customers, sales, support, and internal teams into one platform.
Productboard offers multiple prioritization frameworks like RICE, Value vs. Effort, and allows custom scoring to evaluate and rank product features.
Yes, Productboard integrates with Jira, Salesforce, Zendesk, Slack, and many more tools for smooth workflow management.
Yes, Productboard is designed to scale with businesses of all sizes, from startups to large enterprises.
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