Outbrain AI
Last Updated on: Jan 6, 2026
Outbrain AI
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AI Advertising Assistant
AI Analytics Assistant
What is Outbrain AI?
Outbrain AI is the intelligent recommendation engine powering Outbrain’s content discovery platform. It uses machine learning to analyze reader behavior and serve personalized content suggestions across premium publisher sites—improving user engagement, content monetization, and campaign performance.
Who can use Outbrain AI & how?
  • Publishers & Media Networks: Increase session lengths and engagement with relevant content prompts.
  • Advertisers & Brands: Reach targeted audiences through contextual native ad placements.
  • Content Marketers: Amplify blog posts and articles in the open web.
  • Affiliate & Performance Marketers: Drive traffic from relevant discovery placements.
  • UX Designers: Maintain clean integration without disrupting user experience.

How to Use Outbrain AI?
  • Publish on Network: Become a publisher partner or advertiser.
  • Tag Content Assets: Provide metadata and feed for recommendations.
  • Deploy Smart Widgets: Place Outbrain boxes on page or feed.
  • Run Campaigns: Set targeting parameters for audiences and bidding models.
  • Analyze Recommendations: Use dashboards to track engagement, clicks, and ROI.
What's so unique or special about Outbrain AI?
  • Scale & Reach: Processes billions of recommendation signals daily across open web.
  • AI Contextual Matching: Learns intent to deliver highly relevant recommendations.
  • Premium Environments: Served on trusted media sites to improve brand context.
  • Clear ROI Tracking: CPC-based model provides transparent engagement data.
Things We Like
  • Delivers highly relevant content next-step suggestions to users.
  • Boosts publisher time-on-site and content discovery.
  • Profitable native advertising placement for brands.
Things We Don't Like
  • Criticisms around clickbait & paid ad transparency.
  • Some publishers find curation and ad quality need oversight.
Photos & Videos
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Pricing
Freemium

Free Plan

€ 0.00

Demo access on request
Experience contextual ad targeting tools powered by predictive AI

Basic Plan

€ 20.00

Pay-per-click model—set your own CPC bid
Full access to Outbrain Direct Response platform

Paid Plan

Custom Pricing

Billed based on campaign budget & CPC
Targeted discovery ads across premium publisher channels
Smart audience targeting powered by ML/AI

Enterprise Plan

Custom Pricing

Advanced audience personalization
Deep contextual insights and predictive analytics
Dedicated support and global campaign management
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Popular Mention

FAQs

An AI-driven content recommendation engine that serves personalized suggestions across publisher sites.
Publishers, advertisers, content marketers, performance affiliates, and UX leaders.
Includes both sponsored content and editorial recommendations.
Over ten billion recommendations are served daily across its network.
On premium media sites in discovery widgets near content.

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Editorial Note

This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.

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