Lavender
Last Updated on: Dec 14, 2025
Lavender
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AI Email Assistant
AI Email Marketing
AI Email Writer
AI Productivity Tools
Writing Assistants
AI Coaching
AI Analytics Assistant
AI Team Collaboration
AI Communication Assistant
AI Reply Assistant
What is Lavender?
Lavender AI is a cutting-edge tool designed to help you personalize emails faster, smarter, and more effectively. With its innovative Personalization Assistant, Lavender AI brings key prospect data directly to your inbox, providing suggestions on how to personalize your emails and surface personality-based insights for deeper connections. Whether you're a salesperson, manager, or marketing professional, Lavender AI enables you to craft more engaging and impactful emails, boosting your team's efficiency and email performance.
Who can use Lavender & how?
  • Sales Professionals: Helps personalize outreach efforts with data-driven insights, increasing the chances of engagement with prospects.
  • Marketing Teams: Offers personalized email suggestions to make email campaigns more relevant and engaging, ultimately improving conversion rates.
  • Managers & Team Leaders: Provides real-time email performance tracking and coaching tools to help teams improve communication and overall email effectiveness.
  • Customer Success Teams: Assists in maintaining strong, personalized relationships with clients by using insights from past interactions to tailor messages.
  • Recruiters: Enhances candidate outreach by offering personalized suggestions that resonate with potential hires.
What's so unique or special about Lavender?
  • Personalization Assistant: Automatically suggests ways to personalize your emails based on prospect data, including personality insights to improve connection.
  • AI-Powered Coaching: Lavender’s email score gives real-time feedback and coaching, helping users apply the best practices to email writing and optimization.
  • Data-Driven Insights: Lavender AI tracks email performance across your team, helping managers identify what's working and where additional support is needed.
  • Continuous Adaptation: With the power of generative AI, the tool evolves alongside changes in email behavior, ensuring you always have the most up-to-date strategies.
  • Team Empowerment: Managers can leverage email insights to guide their teams with concrete, data-backed recommendations to improve communication effectiveness.
Things We Like
  • Real-Time Email Coaching: Instant feedback helps users improve email quality and effectiveness, increasing engagement and response rates.
  • Personalized Email Suggestions: Provides personalized insights based on prospect data and personality, making communication more impactful.
  • Team Insights for Managers: Allows managers to track team performance and give data-backed coaching for better email outreach.
  • AI-Driven Adaptation: Continuously evolves to reflect changes in email behavior and best practices, ensuring up-to-date recommendations.
Things We Don't Like
  • Requires Integration: Needs integration with your email platform, which might require some setup for initial users.
  • May Need Fine-Tuning: While it offers excellent suggestions, users may still need to tweak some aspects of the email for a more personalized touch.
  • Limited Free Access: Access to certain advanced features might be restricted or require a premium plan, which could limit access for smaller teams.
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Pricing
Freemium

Basic

$ 0.00

Analyze 5 emails/month
Personalize 5 emails/month
All basic features
Gmail + Outlook 365

Starter

$ 28.98

Unlimited emails
Unlimited personalization
Unlimited AI recommendations
Mobile optimization
AI Email Writer
Support via chat
Lavender Anywhere
Multi-inbox support
Gmail + Outlook 365

Individual Pro

$ 49.00

Everything in Starter
Unlimited everything
Integrations
Priority support

Team Plan

$ 99.00

Starter, Growth, & Enterprise Plans available
Aggregated Email Analytics
Accelerated Dynamic Scoring
Proactive Customer Success
Human-Led Coaching Programs
Content-Studio Access
ATB Embeds
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Popular Mention

FAQs

Lavender AI is a tool designed to help personalize emails faster and more effectively by using data-driven insights and real-time coaching to enhance email outreach.
The Personalization Assistant suggests ways to tailor your emails based on prospect data and personality insights, helping you connect more deeply with your recipients.
Yes, Lavender AI provides managers with performance insights to help track the success of email campaigns and coach teams on improving their outreach strategies.
While there are free features available, full access to advanced tools and team management features may require a subscription plan.
Lavender AI analyzes your email behavior and offers real-time feedback, ensuring that you’re following the latest best practices for effective email communication.

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Editorial Note

This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.

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