inception
Last Updated on: Oct 5, 2025
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Large Language Models (LLMs)
What is inception?
Inception Labs is an AI research company that develops Mercury, the world's first commercial diffusion-based large language models. Unlike traditional autoregressive LLMs that generate tokens sequentially, Mercury models use diffusion architecture to generate text through parallel refinement passes. This breakthrough approach enables ultra-fast inference speeds of over 1,000 tokens per second while maintaining frontier-level quality. The platform offers Mercury for general-purpose tasks and Mercury Coder for development workflows, both featuring streaming capabilities, tool use, structured output, and 128K context windows. These models serve as drop-in replacements for traditional LLMs through OpenAI-compatible APIs and are available across major cloud providers including AWS Bedrock, Azure Foundry, and various AI platforms for enterprise deployment.
Who can use inception & how?
  • Software Engineers & Developers: Accelerate coding workflows with ultra-fast code generation and apply-edit capabilities.
  • Enterprise Teams & Businesses: Deploy high-speed AI for customer support, automation, and real-time applications.
  • AI Application Builders: Integrate fast inference into voice agents, chatbots, and interactive systems.
  • Cloud Platform Users: Access Mercury models through AWS Bedrock, Azure, and other major providers.
  • Cost-Conscious Organizations: Reduce AI infrastructure costs with efficient diffusion-based processing.

How to Use Inception Labs?
  • Choose Your Access Method: Select from direct API, major cloud providers, or third-party platforms like OpenRouter.
  • Select Your Model: Pick Mercury for general tasks or Mercury Coder for development and coding workflows.
  • Integrate via API: Use OpenAI-compatible endpoints as drop-in replacements for existing LLM integrations.
  • Scale and Deploy: Leverage enterprise features like fine-tuning, private deployments, and forward-deployed engineering support.
What's so unique or special about inception?
  • Diffusion Architecture: First commercial dLLMs using parallel text refinement instead of sequential token prediction.
  • Ultra-Fast Inference: Generate over 1,000 tokens per second, up to 10x faster than traditional LLMs.
  • Cost Efficiency: Reduce computational costs with optimized diffusion processing at $0.25 input/$1 output per million tokens.
  • Enterprise Ready: Available on AWS Bedrock, Azure Foundry, and major cloud platforms with enterprise support.
  • OpenAI Compatible: Drop-in replacement for existing LLM integrations without code changes.
Things We Like
  • Revolutionary diffusion approach delivers unprecedented speed improvements.
  • Maintains frontier-quality results while dramatically reducing latency and costs.
  • OpenAI API compatibility makes migration seamless for existing applications.
  • Enterprise-grade deployment options across major cloud platforms.
Things We Don't Like
  • Newer diffusion technology may have limited real-world testing compared to established models.
  • Documentation and community resources are still developing for this emerging approach.
  • Performance gains may vary depending on specific use cases and deployment configurations.
  • Enterprise pricing and custom deployment costs are not publicly transparent.
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FAQs

Inception Labs develops Mercury, the first commercial diffusion-based large language models that generate text up to 10x faster than traditional LLMs.
Unlike autoregressive models that predict tokens sequentially, diffusion LLMs use parallel refinement passes to generate text more efficiently.
They offer Mercury for general-purpose tasks and Mercury Coder optimized for coding workflows, both with 128K context windows.
Mercury models can generate over 1,000 tokens per second on NVIDIA H100 GPUs, significantly faster than traditional LLMs.
Yes, Mercury models use OpenAI-compatible APIs and serve as drop-in replacements for traditional LLMs.

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