- Brands & Advertisers: Use AI‑driven decisioning to reduce wasted media spend and improve ROAS.
- Media & Digital Agencies: Automate complex programmatic workflows while lifting campaign KPIs.
- Programmatic Traders: Gain sharper control over supply quality directly in the transaction layer.
- Media Curators & Supply Partners: Surface premium, high‑performing inventory to buyers at scale.
- Performance Marketers: Concentrate spend on impressions that drive conversions and lower CPA.
How to Use SWYM?
- Connect Through Your DSP: Activate SWYM as a turnkey PMP integration without changing core workflows.
- Define Campaign Goals: Set performance objectives such as KPI lift, ROAS improvement, or CPA reduction.
- Let AI Curate Supply: Allow the platform to filter fraud, remove poor‑performing inventory, and prioritize quality.
- Optimize And Scale: Use results to refine targeting, expand winning deals, and continuously reduce waste.
- Embedded In The Transaction Layer: Influences bids and supply before money is spent, not after.
- AI‑Native Infrastructure: Combines AI, automation, and agentic systems in a single media platform.
- Waste Reduction Focus: Proactively blocks low‑quality and fraudulent impressions to protect budgets.
- Performance Uplift: Concentrates spend on high‑value inventory to drive measurable KPI and ROAS gains.
- Frictionless Activation: Works like a standard PMP in your DSP, avoiding new platform learning curves.
- Purpose‑built AI platform that directly addresses waste in programmatic buying.
- Runs inside existing DSP workflows, so activation is fast and low friction.
- Improves media quality by filtering out poor and fraudulent supply.
- Aligns spend with performance outcomes like KPI lift and lower CPA.
- Best results may require sufficient programmatic volume and clean data inputs.
- Limited public detail on specific DSP and supply integrations.
- May feel complex initially for smaller teams new to advanced decisioning.
- Enterprise‑level focus could be less suitable for very small advertisers.
Custom
Pricing information is not directly provided.
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Editorial Note
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