Prolific
Last Updated on: Nov 13, 2025
Prolific
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What is Prolific?
Prolific is an online platform that enables researchers, academics, and organizations to collect high-quality, reliable data from a diverse pool of over 200,000 actively engaged and vetted participants worldwide. The platform simplifies participant recruitment by allowing users to easily find and screen respondents based on detailed profiling and specific sampling criteria. Prolific’s fast data collection processes help complete studies in minutes rather than days, accelerating insights and breakthroughs. Trusted for over a decade, it supports social science research, market studies, and AI development by ensuring transparency, quality, and flexibility in survey management and participant engagement.
Who can use Prolific & how?
  • Academics & Researchers: Gain access to targeted audiences for social, behavioral, and market research.
  • Market Research Professionals: Collect rapid, high-quality consumer feedback for product and campaign insights.
  • AI & Data Scientists: Source human data to train, test, and validate AI models with real user responses.
  • Businesses & Agencies: Conduct surveys and studies quickly with precise demographic targeting.
  • Students & Educators: Access affordable, efficient participant recruitment for academic projects.

How to Use Prolific?
  • Create an Account: Sign up and set up your research project with custom participant criteria.
  • Select Your Audience: Use detailed filters to target participants by age, location, interests, and more.
  • Launch Your Study: Distribute surveys or experiments directly through the Prolific platform.
  • Analyze Results: Collect and export clean, vetted data for rapid analysis and reporting.
What's so unique or special about Prolific?
  • High-Quality Participants: Vetted, engaged, and diverse pool to ensure reliable data collection.
  • Fast Data Collection: Obtain responses within minutes, enabling rapid research cycles.
  • Advanced Targeting: Detailed profiling and screening to find exact participant matches.
  • Transparent & Ethical: Focuses on fair participant pay and clear communication standards.
  • Trusted by Experts: Widely used by top universities, organizations, and for academic research.
Things We Like
  • Highly reliable data from real, vetted participants.
  • Speedy recruitment reducing typical research timelines.
  • Intuitive platform with flexible participant targeting.
  • Strong reputation and trust in academic and professional research.
Things We Don't Like
  • Participant pool may lack extreme niche groups.
  • Costs can rise with very specialized targeting.
  • Requires users to have well-structured research designs.
  • Limited support for very complex experimental setups.
Photos & Videos
Screenshot 1
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Pricing
Paid

Platform

Pay As You Go (Custom)

200,000+ active participants
AI Taskers and Domain Experts
300+ audience filters
Representative and quota samples
Custom screening
API and no-code integrations
Unlimited users
Workspaces
Direct participant messaging
Email support

Managed services

Custom

Complete datasets
Expert curation and verification
Custom sourcing campaigns
Participant training and onboarding
Ongoing pool optimization
Multi-stage quality assurance
Dedicated project team
Shared Slack channels
Data analysis and reporting
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Popular Mention

FAQs

Prolific is an online participant recruitment platform offering high-quality data from vetted global respondents for research studies.
Yes, Prolific provides detailed filters to select participants by demographics, behavior, and other traits.
Data collection can often be completed in minutes to hours, depending on study scope.
Yes, it is widely trusted by universities and researchers for social science and psychological studies.
Participants are vetted and engaged, with mechanisms to remove low-quality responses.

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