- Content Owners & Production Houses: Launch your own VOD or linear FAST channel with minimal technical investment.
- Brands & Marketers: Reach CTV audiences with customizable channel experiences and ad formats.
- Education & Non-Profits: Deploy educational or mission-driven OTT apps to global audiences.
- Enterprises & Startups: Use SDKs and APIs to build branded streaming platforms or CTV offerings.
- Advertisers & Agencies: Leverage first-party data and AI-driven targeting to deliver effective CTV/OTT campaigns.
How to Use Castify.ai?
- Request a Demo & Onboard: Castify typically completes onboarding in 3–7 business days, then assists with content ingestion.
- Configure OTT Channels: Use their SDK or managed services to create VOD apps, linear FAST channels, and live streaming.
- Transcode & Distribute: Platform handles encoding, CDN delivery, and multi-language support.
- Monetize with Ads: Employ AI-driven ad decisioning (SSAI), premium demand access, and global fill-rate optimization.
- Track Performance: Access real-time dashboards for impressions, click-throughs, revenue, and audience analytics.
- Zero Upfront Cost: No dev fees, license fees, or management costs—Castify operates on a revenue-share model.
- All-in-One Stack: Platform includes app development, SDK, CDN, transcoding, analytics, and monetization.
- FAST Channels: Enables linear “free ad-supported streaming TV” alongside VOD apps.
- AI-Driven CTV Ads: Uses AI for targeting and ad-revenue optimization across 4B+ devices.
- Scalable and Cross-Platform: Supports smart TVs, mobile, web, OTT devices, with global distribution to over 200M homes.
- End-to-end OTT solution with minimal tech overhead
- Monetization-first approach—streamlined ad revenue share
- Supports both on-demand and linear channel formats
- AI-enhanced ad targeting and global fill rate
- Fast onboarding and no initial investment required
- Revenue-share model may reduce margins for high-performing publishers
- Limited transparency on exact platform fees and revenue splits
- Custom features may require bespoke development—not fully self-service
- Less suited for subscription (SVOD) models—it’s optimized for AVOD contexts
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
If you have any suggestions or questions, email us at hello@aitoolbook.ai