BuzzSumo
Last Updated on: Nov 1, 2025
BuzzSumo
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What is BuzzSumo?
BuzzSumo is a comprehensive media research and content intelligence platform that helps marketers, PR professionals, and brands discover trending topics, track media mentions, and connect with journalists. It provides access to a database of over 700,000 journalists updated monthly, complete with engagement metrics to identify high-impact contacts. Users can generate AI-assisted pitches, monitor brand performance, track content engagement, and analyze competitors — all within one workspace. BuzzSumo also scans billions of articles and social posts daily, helping users uncover trends, predict audience interests, and craft relevant, data-informed stories.
Who can use BuzzSumo & how?
  • PR Professionals: Find journalists, craft personalized pitches, and track outreach performance.
  • Content Marketers: Identify trending topics, analyze top-performing content, and generate new ideas.
  • SEO Specialists: Discover link-building opportunities and monitor backlinks.
  • Agencies: Manage multiple client campaigns with brand and competitor monitoring tools.
  • Communications Teams: Gather insights, measure coverage, and improve media relationships.

How to Use BuzzSumo?
  • Sign Up & Log In: Access via web and start exploring content insights immediately.
  • Discover Trending Topics: Use the Content Analyzer and Question Analyzer for data-driven ideation.
  • Find Journalists & Influencers: Utilize the AI-powered Media Database to identify and connect with the right contacts.
  • Monitor Mentions: Set up alerts for brands, competitors, and industry keywords to track performance.
What's so unique or special about BuzzSumo?
  • AI Pitch Generation: Draft personalized journalist pitches automatically using profile data.
  • Media Database: Access 700,000+ verified journalists with 330K monthly updates.
  • Content Analyzer: Explore billions of articles to identify what resonates in each niche.
  • Competitive Insights: Track rival brands’ engagement and discover new opportunities.
  • All-in-One Workspace: Research, outreach, and reporting tools combined for efficiency.
Things We Like
  • Streamlines PR and content research from one dashboard.
  • Accurate journalist data updated monthly.
  • Strong trend intelligence and topic discovery tools.
  • Integrated AI tools for pitching and analysis.
Things We Don't Like
  • Complex interface for beginners.
  • Influencer database may have outdated social data.
  • Limited tracking for mentions in private or niche spaces.
  • Premium pricing for full analytics access.
Photos & Videos
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Pricing
Paid

Content Creation

$ 199.00

1 User
Unlimited Searches
2 Alerts
Content Creation includes
Content Analyzer
Trending Feeds
Question Analyzer

PR & Comms

$ 299.00

5 Users
Unlimited Searches
5 Alerts
Everything in Content Creation, plus
Media Database & Outreach
Coverage Reports
Slack Integration

Suite

$ 499.00

10 Users
Unlimited Searches
10 Alerts
Everything in PR & Comms, plus
YouTube Analyzer
Advanced Chrome Extension
Article Uploads

Enterprise

$ 999.00

30 Users
Unlimited Searches
50 Alerts
Everything in Suite, plus
RSS Feed
Granular Location Search
Early Access To New Features
ATB Embeds
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Popular Mention

FAQs

BuzzSumo is a content research and media outreach tool that helps users discover trends, track mentions, and connect with journalists.
Yes. Its AI pitching tool creates tailored journalist outreach messages using content and engagement data.
It integrates media discovery, journalist outreach, and pitch tracking to streamline PR workflows.
The media database updates over 330,000 journalist profiles monthly for accuracy.
Yes. Users can monitor competitors’ mentions, backlinks, and content engagement.

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