- Market Researchers & Insights Teams: Streamline end-to-end analysis across interviews, focus groups, and surveys.
- Agencies & Consultancies: Deliver faster, higher-quality projects with automated coding, crosstabs, and slide decks.
- UX & CX Researchers: Turn qualitative feedback and open-ends into structured, theme-backed insights.
- Political & Social Research Firms: Reliably code complex verbatims and track sentiment at scale.
- Data & Analytics Teams: Export coded data into SPSS, Q, and other tools for deeper modeling.
How to Use BTInsights?
- Upload or Ingest Data: Bring in interviews, focus groups, online or telephone surveys, and open-ended responses.
- Transcribe & Translate: Generate clean, language-flexible transcripts with fillers removed and high accuracy, even in technical fields.
- Analyze & Code: Use Standard Mode, Quotes Finder, theme extraction, and AI or codebook-based coding to uncover insights.
- Report & Export: Build drag-and-drop crosstabs, auto-generate client-ready slides, and export coding to SPSS, Q, or custom formats.
- Data-Grounded Insights: Every insight links back to source transcripts or survey responses, minimizing hallucinations.
- Elite Transcription Quality: Handles niche, technical topics and noisy environments while stripping filler words.
- End-to-End Platform: Covers transcription, translation, interview analysis, survey analysis, and reporting in one place.
- Flexible Coding Workflows: Mix AI-generated codes with your own codebook, plus click-through themes and entity mentions.
- Advanced Survey Tools: Built-in weighting, significance testing, banners, and instant crosstab-to-slide automation.
- Exceptional transcription and analysis accuracy, even for technical subjects.
- Traceable insights that always connect back to raw data.
- Powerful survey tooling with drag-and-drop crosstabs and auto-formatted slides.
- Flexible exports that plug neatly into SPSS, Q, and custom workflows.
- Best suited to teams already running structured research projects.
- Initial setup and workflow design may take time for very small teams.
- Advanced features like weighting and significance testing require some stats familiarity.
- Relying on AI still means occasional human checks for high-stakes projects.
Custom
Pricing information is not directly provided.
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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