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Outset
Last Updated on: Dec 14, 2025
Outset
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What is Outset?
Outset.ai is an AI-powered user research platform that helps product teams, founders, and researchers conduct qualitative research at scale. By using an AI-moderated researcher, Outset enables teams to run user interviews, surveys, and studies faster while still capturing deep, human-like insights—without the time and cost of traditional research methods.
Who can use Outset & how?
Who Can Use It?
  • Product Managers: Validate ideas, features, and roadmaps with real user insights.
  • UX & Product Researchers: Run scalable qualitative research without manual moderation.
  • Startups & Founders: Quickly understand users and markets without hiring large research teams.
  • Design Teams: Test usability, prototypes, and user experiences efficiently.
  • Growth & Marketing Teams: Learn customer motivations, pain points, and behaviors directly from users.

How to Use Outset.ai?
  • Sign Up & Create a Study: Set up your research project within the Outset platform.
  • Define Research Goals: Choose interview-style questions or structured research flows.
  • Launch AI-Moderated Sessions: Let Outset’s AI researcher conduct interviews with participants.
  • Collect & Analyze Insights: Automatically capture responses, themes, and patterns.
  • Share & Act on Results: Use insights to inform product, design, and business decisions.
What's so unique or special about Outset?
  • AI-Moderated Research: Conducts human-like interviews without requiring a live researcher.
  • Scalable Qualitative Insights: Run dozens or hundreds of interviews simultaneously.
  • Natural Conversation Flow: AI adapts follow-up questions based on participant responses.
  • Fast Turnaround Time: Get rich insights in hours instead of weeks.
  • Centralized Research Hub: Manage studies, responses, and insights in one place.
Things We Like
  • AI-Driven User Interviews: Saves time while maintaining depth and quality of insights.
  • Scales Qualitative Research Easily: Removes bottlenecks of traditional 1:1 interviews.
  • Actionable Insights & Themes: Automatically identifies patterns across responses.
  • Great for Early & Growth-Stage Teams: Ideal for fast-moving product environments.
Things We Don't Like
  • Requires Well-Defined Questions: Results depend heavily on the quality of prompts.
  • Less Human Nuance Than Live Interviews: May miss subtle emotional cues.
  • Advanced Capabilities Are Paid: Full research scalability requires a premium plan.
Photos & Videos
Screenshot 1
Pricing
Paid

Core

Talk to sales

Ideal for teams well resourced to run studies end-to-end independently

Full access to AI-moderated interviews and analysis tools

Qualitative and quantitative study support

Custom, BYO, or AI-generated guides

Multilingual interviews in 40+ languages

Upload and analyze your own interviews

Research Plus

Talk to sales

Ideal for teams that could use a helping hand from Outset's expert team

Everything in Core

Expert-led set up of key study buildout

Expert report review and synthesis with the Outset team

Bespoke recruitment support

Dedicated Customer Support Manager and ongoing expert support
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FAQs

Outset.ai is an AI-powered user research platform that conducts automated, human-like interviews to gather qualitative insights at scale.
It doesn’t fully replace researchers but significantly reduces manual effort by automating interviews and analysis.
You can run user interviews, product discovery research, usability studies, and feedback sessions.
Yes, it’s especially useful for startups that need fast insights without large research budgets.
It uses AI to identify patterns, themes, and key insights across participant answers.

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