FullStory
Last Updated on: Sep 12, 2025
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What is FullStory?
FullStory is a behavioral analytics platform that captures and visualizes user interactions—like clicks, scrolls, and sessions—to uncover sentiment, friction points, and hidden issues. It combines session replay, heatmaps, funnels, and AI-driven insights to help teams optimize customer experience.
Who can use FullStory & how?
- Product & UX Teams: Identify friction and improve user flows with session replays.
- Marketers & Growth Analysts: Dive into data-backed sentiment and conversion insights.
- Customer Support Teams: View exact user journeys during support tickets.
- Enterprise IT: Monitor mobile and web performance with compliance-safe tools.
- E-commerce & SaaS Firms: Reduce checkout drop-off and increase retention through behavioral signals.
How to Use FullStory?
- Install SDK: Add FullStory script or SDK to web/mobile apps.
- Capture User Sessions: FullStory records interactions automatically.
- Use Analytics Tools: Explore heatmaps, funnels, segments for insights.
- Leverage StoryAI: Ask AI to narrate friction points or patterns.
- Integrate Across Tools: Export insights to tools like Productboard, Google Analytics, Jira.
What's so unique or special about FullStory?
- Session Replay: See exact user interactions visually.
- Behavioral AI Signals: Surface sentiment, rage clicks, hesitation moments.
- Cross-Platform & Privacy-Controlled: Supports apps, web, mobile under strict privacy settings.
- StoryAI Feature: Summaries of user behavior powered by AI.
- Integrations: Easily syncs with analytics and product management tools.
Things We Like
- Holistic view of user experience via replay and heatmaps.
- Discover hidden sentiment and issues with AI-driven signals.
- Deep integration options for product discovery and bug tracking.
Things We Don't Like
- Privacy concerns over session recording—requires careful implementation.
- It can get expensive with high traffic volumes.
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Pricing
FreemiumFree Plan
$ 0.00
10,000 sessions/month
10 user seats
5,000 server-side events/month
1 month session replay retention
1 year product analytics retention
Segments, funnels, heatmaps, session replay, page insights
DevTools access and community support
Ideal for small teams and personal projects
No credit card required; immediate setup
10 user seats
5,000 server-side events/month
1 month session replay retention
1 year product analytics retention
Segments, funnels, heatmaps, session replay, page insights
DevTools access and community support
Ideal for small teams and personal projects
No credit card required; immediate setup
Free Trial (Business Plan Preview)
$ 0.00
Includes all Business Plan features
Up to 5,000 sessions during trial
Autocapture, session insights, core product analytics
No credit card required; convert or downgrade at trial’s end
Up to 5,000 sessions during trial
Autocapture, session insights, core product analytics
No credit card required; convert or downgrade at trial’s end
Paid Plan (Business)
Contact Sales
Includes everything in Free Plan plus:
Higher session limits (e.g., 25k–200k sessions/month)
Extended data retention
Priority support, dashboards, release controls
Advanced team collaboration tools
Higher session limits (e.g., 25k–200k sessions/month)
Extended data retention
Priority support, dashboards, release controls
Advanced team collaboration tools
Paid Plan (Advanced)
Contact Sales
Everything in Business, plus:
Automated journey mapping, conversion & retention analytics
Premium product insights
Real-time alerts
Mobile analytics add-on
Automated journey mapping, conversion & retention analytics
Premium product insights
Real-time alerts
Mobile analytics add-on
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Popular Mention
FAQs
A behavioral analytics platform capturing user interactions for session replay and insights.
It creates AI-generated summaries of user behavior and sentiment.
Yes—you can watch exact user interactions unfold.
Yes, it includes privacy features like automatic redaction and consent management.
Yes—it links insights directly into your product roadmap.
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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