Brand24
Last Updated on: Sep 23, 2025
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What is Brand24?
Brand24 is an AI‑powered social listening and online reputation management platform. It monitors millions of sources—like social media, blogs, forums, podcasts, news, and video—to capture real-time brand mentions. With deep analytics, sentiment scoring, and AI-driven insights, it helps teams understand audience perception and act quickly.
Who can use Brand24 & how?
- Marketing & Growth Teams: Track brand mentions, sentiment, and share-of-voice to fuel campaigns.
- Brand & PR Managers: Detect negative trends, manage crises, and evaluate media coverage impact.
- Product Teams: Gather user feedback from diverse sources to inform development decisions.
- Customer Support & UX: Revisit session-level conversations to improve customer experience.
- Agencies & Consultants: Run competitive audits and craft monthly media reports for clients.
How to Use Brand24?
- Set Up Monitoring Projects: Enter keywords, brand names, hashtags, or competitor terms.
- Capture Mentions: Automatically monitor social media, blogs, forums, news, podcasts, and videos.
- Use Advanced Filters: Refine by sentiment, reach, source, location, or influencer score.
- View AI Insights: Explore topic trends, emotion analysis, and anomaly detection via AI tools.
- Receive Reports & Alerts: Get email digests, AI-generated summaries, and instant alerts on sudden spikes.
- Export & Integrate: Download data or connect with analytics tools via integrations.
What's so unique or special about Brand24?
- AI Brand Assistant: Ask questions like “Why did mentions spike?” and receive data-driven answers.
- Anomaly Detector: Automatically notifies you of significant changes in brand activity.
- Emotion & Topic Analysis: Unpacks emotions and trending themes behind mentions.
- Media Value Metrics: Get AVE (Advertising Value Equivalent) to understand earned media value.
- Cross-Channel Coverage: Monitors a wide range of channels, including podcasts, video, reviews, forums.
Things We Like
- Comprehensive real-time monitoring across diverse sources.
- AI-powered summarization and anomaly detection streamline reporting.
- Sentiment, emotion, and topic analysis provide deeper brand insights.
- Media value metrics help measure PR impact effectively.
Things We Don't Like
- Higher tiers may be costly for smaller teams—real-time AI features are on mid/upper plans.
- Session recording and replay features are not included—it focuses on mention-level context.
- Some language or regional coverage limitations may apply depending on keywords and sources.
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Pricing
Free TrialFree Trial
14-day trial (no credit card required)
AI Sentiment Analysis
Track up to 2K mentions/month
3 keywords
1 user
Updates every 12 hours
Basic reporting: daily/weekly emails, alerts
Support via chat/email
Track up to 2K mentions/month
3 keywords
1 user
Updates every 12 hours
Basic reporting: daily/weekly emails, alerts
Support via chat/email
Starter (Individual)
$ 199.00
All Free Trial features, plus:
AI Sentiment Analysis
Track up to 2K mentions/month
3 keywords
1 user
Same update frequency and support
AI Sentiment Analysis
Track up to 2K mentions/month
3 keywords
1 user
Same update frequency and support
Professional (Team)
$ 299.00
All Starter features, plus:
7 keywords
Track up to 10K mentions/month
Unlimited users
Updates every hour
Priority support
AI Events Detection, Brand Assistant
2 AI Insights and Topics projects
7 keywords
Track up to 10K mentions/month
Unlimited users
Updates every hour
Priority support
AI Events Detection, Brand Assistant
2 AI Insights and Topics projects
Business (Pro)
$ 399.00
All Professional features, plus:
12 keywords
Track up to 40K mentions/month
Real-time updates
AI Insights & Topics for 2 projects
AI Brand Assistant
Priority support
12 keywords
Track up to 40K mentions/month
Real-time updates
AI Insights & Topics for 2 projects
AI Brand Assistant
Priority support
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FAQs
Brand24 is an AI-powered social listening tool that tracks brand mentions, sentiment, and media value across multiple channels.
Yes—AI Brand Assistant allows you to ask queries like “Why did mentions spike last week?” and get instant insights.
It flags unexpected spikes or dips in mention volume or reach and summarizes the likely causes.
It monitors social media, blogs, forums, news, video platforms, podcasts, reviews, and more.
Metrics include sentiment, share-of-voice, reach, emotion breakdown, AVE, mention volume, and influencer data.
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Editorial Note
This page was researched and written by the ATB Editorial Team. Our team researches each AI tool by reviewing its official website, testing features, exploring real use cases, and considering user feedback. Every page is fact-checked and regularly updated to ensure the information stays accurate, neutral, and useful for our readers.
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